LINEAGE W ยท INDONESIA ยท CONFIDENTIAL
Lineage W Indo Market Brief
NCV ร GSJKTLineage W Indo Market Brief
NCV ร GSJKT
NCV ร GSJKTLineage W Indo Market Brief
NCV ร GSJKT
This file summarizes NCV's key support needs for the Indonesia market. Based on our discussion, these are the areas where we believe closer collaboration with GSJKT could create better business impact.File nร y tรณm tแบฏt cรกc nhu cแบงu hแป trแปฃ chรญnh cแปงa NCV cho thแป trฦฐแปng Indonesia. Dแปฑa trรชn trao ฤแปi giแปฏa hai bรชn, ฤรขy lร nhแปฏng mแบฃng mร chรบng tรดi tin rแบฑng hแปฃp tรกc chแบทt chแบฝ hฦกn vแปi GSJKT sแบฝ tแบกo impact kinh doanh tแปt hฦกn.
01Executive SnapshotExecutive Snapshot
H1 (27 May - 30 Jun): Indonesia closed at $215.1K gross revenue (42% of H1 RFC) on 170.9K installs (82%). The funnel breaks between install and payer: NRU reached 41% of RFC, MAU 34%, and paying users only 17% (1,885). ARPPU at $115.4 (259% of RFC) confirms spend depth is whale-driven; MKT cost stayed controlled at $665.1K (78%).H1 (27/5 - 30/6): Indonesia ฤแบกt $215.1K gross revenue (42% H1 RFC) vแปi 170.9K install (82%). Phแป
u gรฃy แป ฤoแบกn install sang payer: NRU ฤแบกt 41% RFC, MAU 34%, paying user chแป 17% (1,885). ARPPU $115.4 (259% RFC) cho thแบฅy chiแปu sรขu chi tiรชu do whale; MKT cost kiแปm soรกt tแปt แป $665.1K (78%).
170.9K
InstallInstall
82% of H1 RFCso H1 RFC
170,921 vs RFC 209,286; volume close to the revised forecast.170,921 vs RFC 209,286; volume gแบงn sรกt forecast ฤรฃ revise.
46.6K
NRUNRU
41% of H1 RFCso H1 RFC
46,603 vs 112,489; bot filtering and early churn erode install into NRU.46,603 vs 112,489; lแปc bot vร churn sแปm bร o mรฒn tแปซ install sang NRU.
$215.1K
Gross RevenueGross Revenue
42% of H1 RFCso H1 RFC
$215,088 vs RFC $509,840; capped by payer count.$215,088 vs RFC $509,840; bแป giแปi hแบกn bแปi sแป payer.
$665.1K
Total MKT CostTotal MKT Cost
78% of H1 RFCso H1 RFC
Spend under budget (RFC $851K); cost well controlled.Chi dฦฐแปi budget (RFC $851K); kiแปm soรกt chi phรญ tแปt.
View more information: H1 detail and 30-Day checkpoint tablesXem thรชm: bแบฃng chi tiแบฟt H1 vร 30-Day checkpoint
H1 Actual vs RFC (27 May - 30 Jun)H1 Actual vs RFC (27/5 - 30/6)
| Key metricsKey metrics | H1 Actual | H1 RFC | %H1 RFC |
|---|---|---|---|
| Install | 170,921 | 209,286 | 82% โฒ |
| NRU / Install | 27% | 54% | 51% โ |
| NRU | 46,603 | 112,489 | 41% โผ |
| Total MAU | 53,095 | 154,986 | 34% โผ |
| Average PU rate | 4% | 7% | 51% โ |
| Average ARPPU | $115.37 | $44.58 | 259% โฒ |
| Total PU | 1,885 | 11,283 | 17% โผ |
| Gross Revenue | $215,088 | $509,840 | 42% โผ |
| Total MKT cost | $665,149 | $851,000 | 78% โ |
30-Day checkpoint detail (27 May - 25 Jun)Chi tiแบฟt 30-Day checkpoint (27/5 - 25/6)
| Key metricsKey metrics | 30D Actual | 30D Checkpoint | %30D |
|---|---|---|---|
| All | |||
| Marketing Cost | $704,451 | $911,848 | 77.3% โ |
| Branding Cost | $447,807 | $584,231 | 76.6% โ |
| UA Cost | $256,644 | $327,617 | 78.3% โ |
| Install | 170,266 | 341,877 | 49.8% โผ |
| %NRU | 26.0% | 43.7% | 59.4% โ |
| NRU - AU | 44,203 | 149,309 | 29.6% โผ |
| RR01 | 32.65% | . | |
| Paying user | 1,586 | 10,452 | 15.2% โผ |
| PR | 3.59% | 7.00% | 51.3% โ |
| Revenue | $206,689 | $1,475,740 | 14.0% โผ |
| ARPU | $4.68 | $9.88 | 47.3% โผ |
| ARPPU | $130.32 | $141.19 | 92.3% โฒ |
| Non BOT | |||
| %NRU | 24.4% | ||
| NRU - AU | 41,619 | 149,309 | 27.9% โผ |
| RR01 | 30.76% | ||
| PR | 3.81% | 7.00% | 54.4% โ |
| ARPU | $4.97 | $9.88 | 50.2% โ |
Daily performance (D1-D30)Performance daily (D1-D30)
Daily Revenue + PU (ID)
Revenue spikes on the 3/6, 10/6, 17/6 update waves then returns to a $2-3K/day base; PU moves in step.Revenue spike theo cรกc ฤแปฃt update 3/6, 10/6, 17/6 rแปi vแป nแปn $2-3K/ngร y; PU ฤi cรนng nhแปp.
Click to see detailed dataBแบฅm xem chi tiแบฟt
| Date | Revenue (USD) | PU |
|---|---|---|
| 05-27 | โฒ $21,013 | โฒ 393 |
| 05-28 | $13,580 | 250 |
| 05-29 | $11,436 | 378 |
| 05-30 | $14,219 | 232 |
| 05-31 | $7,462 | 163 |
| 06-01 | $5,246 | 205 |
| 06-02 | $3,169 | 132 |
| 06-03 | $13,517 | 164 |
| 06-04 | $11,008 | 138 |
| 06-05 | $6,687 | 105 |
| 06-06 | $3,990 | 119 |
| 06-07 | $8,141 | 101 |
| 06-08 | $3,731 | 76 |
| 06-09 | $3,241 | 77 |
| 06-10 | $13,822 | 133 |
| 06-11 | $4,609 | 86 |
| 06-12 | $4,570 | 85 |
| 06-13 | $7,296 | 75 |
| 06-14 | $9,343 | 77 |
| 06-15 | $3,212 | 58 |
| 06-16 | โผ $1,927 | 59 |
| 06-17 | $9,957 | 36 |
| 06-18 | $2,643 | 22 |
| 06-19 | $3,973 | 34 |
| 06-20 | $2,912 | 51 |
| 06-21 | $2,324 | 38 |
| 06-22 | $2,497 | โผ 18 |
| 06-23 | $2,011 | 25 |
| 06-24 | $2,252 | 96 |
| 06-25 | $5,772 | 94 |
Daily Active + NRU (ID)
Real active narrows from 18.4K (D1) to ~1.3K; NRU settles at 100-250/day late-period.Active thแบญt thu hแบนp tแปซ 18.4K (D1) cรฒn ~1.3K; NRU vแป mแปฉc 100-250/ngร y cuแปi kแปณ.
Click to see detailed dataBแบฅm xem chi tiแบฟt
| Date | Active | NRU |
|---|---|---|
| 05-27 | โฒ 18,414 | โฒ 18,414 |
| 05-28 | 14,432 | 7,193 |
| 05-29 | 8,927 | 3,034 |
| 05-30 | 7,212 | 1,936 |
| 05-31 | 6,020 | 1,416 |
| 06-01 | 5,352 | 1,248 |
| 06-02 | 4,593 | 933 |
| 06-03 | 3,916 | 777 |
| 06-04 | 3,723 | 555 |
| 06-05 | 3,472 | 488 |
| 06-06 | 3,429 | 431 |
| 06-07 | 3,365 | 411 |
| 06-08 | 3,131 | 337 |
| 06-09 | 3,003 | 302 |
| 06-10 | 2,717 | 250 |
| 06-11 | 2,759 | 348 |
| 06-12 | 2,677 | 335 |
| 06-13 | 2,653 | 328 |
| 06-14 | 2,552 | 302 |
| 06-15 | 2,489 | 310 |
| 06-16 | 2,427 | 409 |
| 06-17 | 2,154 | 320 |
| 06-18 | 2,010 | 308 |
| 06-19 | 1,910 | 287 |
| 06-20 | 1,733 | 194 |
| 06-21 | 1,640 | 136 |
| 06-22 | 1,530 | 122 |
| 06-23 | 1,464 | โผ 100 |
| 06-24 | โผ 1,223 | 105 |
| 06-25 | 1,262 | 243 |
Daily ARPPU + PU rate (ID)
ARPPU swings hard day to day on whale packs; PU rate lifts late-period (7-8% vs ~2% at launch).ARPPU dao ฤแปng mแบกnh theo ngร y vรฌ gรณi whale; PU rate nhรญch lรชn cuแปi kแปณ (7-8% so vแปi ~2% lรบc launch).
Click to see detailed dataBแบฅm xem chi tiแบฟt
| Date | ARPPU (USD) | PU rate (%) |
|---|---|---|
| 05-27 | 53.5 | 2.1 |
| 05-28 | 54.3 | 1.7 |
| 05-29 | 30.3 | 4.2 |
| 05-30 | 61.3 | 3.2 |
| 05-31 | 45.8 | 2.7 |
| 06-01 | 25.6 | 3.8 |
| 06-02 | 24 | 2.9 |
| 06-03 | 82.4 | 4.2 |
| 06-04 | 79.8 | 3.7 |
| 06-05 | 63.7 | 3 |
| 06-06 | 33.5 | 3.5 |
| 06-07 | 80.6 | 3 |
| 06-08 | 49.1 | 2.4 |
| 06-09 | 42.1 | 2.6 |
| 06-10 | 103.9 | 4.9 |
| 06-11 | 53.6 | 3.1 |
| 06-12 | 53.8 | 3.2 |
| 06-13 | 97.3 | 2.8 |
| 06-14 | 121.3 | 3 |
| 06-15 | 55.4 | 2.3 |
| 06-16 | 32.7 | 2.4 |
| 06-17 | โฒ 276.6 | 1.7 |
| 06-18 | 120.1 | โผ 1.1 |
| 06-19 | 116.9 | 1.8 |
| 06-20 | 57.1 | 2.9 |
| 06-21 | 61.2 | 2.3 |
| 06-22 | 138.7 | 1.2 |
| 06-23 | 80.4 | 1.7 |
| 06-24 | โผ 23.5 | โฒ 7.8 |
| 06-25 | 61.4 | 7.4 |
Key observationsNhแบญn ฤแปnh chรญnh
Install hits 82% of RFC but NRU is 41% and MAU 34%: the loss sits in bot filtering and early churn right after install.Install ฤแบกt 82% RFC nhฦฐng NRU chแป 41% vร MAU 34%: thแบฅt thoรกt nแบฑm แป khรขu lแปc bot vร churn sแปm ngay sau install.
Monetization depth holds: ARPPU $115.4 reaches 259% of RFC while PU count (1,885, 17%) is the binding constraint on revenue.Chiแปu sรขu monetization vแบซn giแปฏ: ARPPU $115.4 ฤแบกt 259% RFC trong khi sแป PU (1,885, 17%) lร nรบt thแบฏt chรญnh cแปงa revenue.
Revenue is whale-concentrated: the top 4 ID payers are all tier G (>$20K), led by Arabee; the #2 account DylandPROS is a KOL booking. Whales sit on a few Pandora servers.Revenue tแบญp trung whale: top 4 payer ID ฤแปu tier G (>$20K), dแบซn ฤแบงu lร Arabee; tร i khoแบฃn #2 DylandPROS lร KOL booking. Whale nแบฑm trรชn vร i server Pandora.
Platform mix is almost entirely Android (150.7K) with iOS at 4.9K and PC 14.1K; iOS/PC volume is a clear untapped lever.Cฦก cแบฅu platform gแบงn nhฦฐ toร n Android (150.7K), iOS chแป 4.9K vร PC 14.1K; volume iOS/PC lร dฦฐ ฤแปa rรต rร ng chฦฐa khai thรกc.
๐ฏ
Fix early-game progression to convert installs into payers; monetization already performs for those who stay.Sแปญa progression early-game ฤแป chuyแปn install thร nh payer; monetization ฤรฃ chแบกy tแปt vแปi nhรณm แป lแบกi.
Key issues (ID)Key issues (ID)
⚠Early-game retentionRetention early-game
24.6% churn at lv1, 56.5% by lv8 and only 7.2% remain by lv43, starving the payer funnel; the #1 revenue blocker.Churn 24.6% แป lv1, 56.5% tแปi lv8, chแป cรฒn 7.2% tแปi lv43, bรณp nghแบนt phแป
u payer; rร o cแบฃn revenue sแป 1.
💰Whale concentration & VIP churn riskTแบญp trung whale & rแปงi ro churn VIP
Tier G (>$20K) holds $94.1K from just 4 payers and the top 4 carry ~59% of ID VIP revenue; mid-tiers B-D have only 101 payers and 3 VIPs already churned. Whales tie charging to having enemies to fight (Merge + cross-server PvP).Tier G (>$20K) giแปฏ $94.1K chแป tแปซ 4 payer vร top 4 gรกnh ~59% doanh thu VIP ID; tier giแปฏa B-D chแป cรณ 101 payer vร 3 VIP ฤรฃ churn. Whale gแบฏn ฤแปng lแปฑc nแบกp vแปi viแปc cรณ ฤแปi thแปง (Merge + PvP cross-server).
🏰Server concentrationTแบญp trung theo server
ID revenue sits on Pandora 03 ($92.8K) and Pandora 07 ($48.7K); 42 of 48 servers earn under $2K, and Pandora 05 / Eva 10 are Critical with one guild holding ~90% of server power.Revenue ID dแปn vร o Pandora 03 ($92.8K) vร Pandora 07 ($48.7K); 42/48 server dฦฐแปi $2K, cรฒn Pandora 05 / Eva 10 ฤang Critical khi mแปt guild nแบฏm ~90% sแปฉc mแบกnh server.
📢Organic & engagement gapKhoแบฃng trแปng organic & engagement
Paid UA delivered (95.5% of plan, pCPI $2.79) but Organic Install hit only 26.7% of plan and NRU/Install ran at 47% of the planned rate; 375.0M social views converted into just 731.3K interactions - reach without engagement.Paid UA ฤแบกt chuแบฉn (95.5% kแบฟ hoแบกch, pCPI $2.79) nhฦฐng Organic Install chแป ฤแบกt 26.7% kแบฟ hoแบกch vร NRU/Install chแป bแบฑng 47% rate kแบฟ hoแบกch; 375.0M view social chแป tแบกo 731.3K tฦฐฦกng tรกc - cรณ reach nhฦฐng thiแบฟu engagement.
02Game Health AnalysisGame Health Analysis
Onboarding is the first leak: 24.6% churn at lv1, 56.5% by lv8, and only 7.2% remain by lv43; surviving revenue concentrates in Diamond whales and the 20,000 Dia pack (52% of package revenue).Onboarding lร chแป rรฒ ฤแบงu tiรชn: churn 24.6% แป lv1, 56.5% tแปi lv8, chแป 7.2% cรฒn lแบกi tแปi lv43; revenue cรฒn lแบกi dแปn vร o whale Diamond vร gรณi 20,000 Dia (52% package revenue).
3.1VIP AnalysisVIP Analysis
VIP revenue is heavily top-loaded: tier G (>$20K) alone contributes $94.1K while the entry tier A holds 1,481 of 1,592 payers.Revenue VIP dแปn vแป ฤแปnh: riรชng tier G (>$20K) ฤรณng $94.1K trong khi tier A (nhแบญp mรดn) chiแบฟm 1,481/1,592 payer.
The revenue base rests on a handful of Diamond/Platinum whales - resilient but concentrated risk.Nแปn revenue tแปฑa vร o vร i whale Diamond/Platinum - bแปn nhฦฐng rแปงi ro tแบญp trung.
Mid-tiers (B-D) are thin: the ladder from paying to whale is missing, mirroring the retention gap.Cรกc tier giแปฏa (B-D) mแปng: thiแบฟu bแบญc thang tแปซ payer lรชn whale, phแบฃn chiแบฟu ฤรบng gap retention.
๐ฏ
Protect whales while building the mid-tier ladder ($2-$5 entry, Membership value).Bแบฃo vแป whale ฤแปng thแปi xรขy bแบญc thang tier giแปฏa ($2-$5 entry, tฤng giรก trแป Membership).
Revenue + Paying users by VIP tier (ID, H1)
Tier G earns $94.1K from just 4 payers; tier A holds 1,481 payers at low value. PU drawn on log scale.Tier G ฤแบกt $94.1K chแป tแปซ 4 payer; tier A giแปฏ 1,481 payer giรก trแป thแบฅp. PU vแบฝ theo log scale.
Click to see detailed dataBแบฅm xem chi tiแบฟt
| A | B | C | D | E | F | G | |
|---|---|---|---|---|---|---|---|
| Revenue $ | $17,269 | โผ $13,093 | $25,392 | $19,984 | $21,754 | $24,919 | โฒ $94,128 |
| PU | โฒ 1,481 | 68 | 26 | 7 | 4 | โผ 2 | 4 |
Top VIP players (ID)
Top 4 ID payers are all tier G (>$20K) and Active; whales cluster on Pandora servers. #2 DylandPROS is a KOL booking.Top 4 payer ID ฤแปu tier G (>$20K) vร Active; whale tแบญp trung trรชn server Pandora. #2 DylandPROS lร KOL booking.
| # | Role | Server | Lv | Tier | Guild | Status | All-time (USD) |
|---|---|---|---|---|---|---|---|
| 1 | Arabee | Pandora 05 | 63 | G (>$20K) | HOMELANDER | Active | $28,993 |
| 2 | DylandPROS KOL booking, not real VIPKOL booking, khรดng phแบฃi VIP thแบญt | Pandora 03 | 64 | G (>$20K) | PROSGARD | Active | $27,914 |
| 3 | lupinx | Eva 10 | 55 | G (>$20K) | Bros | Active | $21,787 |
| 4 | Geumji | Pandora 03 | 62 | G (>$20K) | PROSGARD | Active | $20,775 |
| 5 | Craiq | Pandora 07 | 63 | F ($10-20K) | Hogwarts | Active | $16,263 |
| 6 | Bebelac | Pandora 07 | 62 | F ($10-20K) | ValhallaS | Active | $10,545 |
| 7 | Fravnl | Pandora 03 | 60 | E ($4-10K) | PROSGARD | Active | $7,984 |
| 8 | Mojoo | Pandora 03 | 62 | E ($4-10K) | PROSGARD | Active | $4,666 |
| 9 | Trion | Pandora 01 | 59 | E ($4-10K) | KEADILAN | Churned | $4,580 |
| 10 | Blancpain | Pandora 07 | 56 | E ($4-10K) | Asgard | Churned | $4,217 |
3.2BM AnalysisBM Analysis
Revenue is Diamond-pack driven: '20,000 Dia' alone is $106.7K = 52% of package revenue from just 104 buyers.Revenue do gรณi Dia lแปn dแบซn dแบฏt: riรชng '20,000 Dia' ฤแบกt $106.7K = 52% doanh thu gรณi, chแป tแปซ 104 ngฦฐแปi mua.
High-value Dia bundles (20K/4K/10K) dominate; low-priced entry SKUs contribute little volume-adjusted revenue.Cรกc bundle Dia giรก cao (20K/4K/10K) chiแบฟm ฦฐu thแบฟ; SKU giรก thแบฅp ฤรณng gรณp รญt revenue sau ฤiแปu chแปnh volume.
Membership 28D shows demand ($2.4K, 113 buyers) - a lever to widen the paying base if value is improved.Membership 28D cho thแบฅy cแบงu ($2.4K, 113 ngฦฐแปi) - ฤรฒn bแบฉy mแป rแปng tแบญp payer nแบฟu tฤng giรก trแป.
๐ฏ
Add $2-$5 entry SKUs and strengthen Membership to convert the thin mid-tier.Thรชm SKU $2-$5 vร tฤng giรก trแป Membership ฤแป chuyแปn hoรก tier giแปฏa ฤang mแปng.
Packages: Revenue vs PU (ID)
Best: Shining Dia Supply, 4,000 Dia, Red Knight's Dia Box, Red Knight's Morph Box, 1,200 Dia | Weak: Pioneer's Blessing Box, Pioneer's Dia Supply Chest, Fruits of Strengthening Key, Record of Conquest Key, Epics Assembly Premium Unlock KeyTแปt: Shining Dia Supply, 4,000 Dia, Red Knight's Dia Box, Red Knight's Morph Box, 1,200 Dia | Yแบฟu: Pioneer's Blessing Box, Pioneer's Dia Supply Chest, Fruits of Strengthening Key, Record of Conquest Key, Epics Assembly Premium Unlock Key
3.3Retention AnalysisRetention Analysis
The steepest drop is instant: 24.6% churn at lv1 and 56.5% cumulative by lv8 - onboarding is the first leak.Cรบ rแปt dแปc nhแบฅt lร ngay lแบญp tแปฉc: 24.6% churn แป lv1 vร 56.5% cแปng dแปn tแปi lv8 - onboarding lร chแป rรฒ ฤแบงu tiรชn.
By lv43 only 7.2% remain active - the mid-game wall is where the future payer pool disappears.Tแปi lv43 chแป cรฒn 7.2% active - bแปฉc tฦฐแปng mid-game lร nฦกi tแบญp payer tฦฐฦกng lai biแบฟn mแบฅt.
Weekly cohorts show the same shape across W1-W5, so this is structural, not a one-off launch effect.Cรกc cohort tuแบงn W1-W5 cรนng hรฌnh dแบกng, nรชn ฤรขy lร vแบฅn ฤแป cแบฅu trรบc, khรดng phแบฃi hiแปu แปฉng launch nhแบฅt thแปi.
๐ฏ
Early-game progression (shorter onboarding, Adena-based economy) is the single highest-leverage fix for ID.Progression early-game (rรบt ngแบฏn onboarding, kinh tแบฟ Adena-based) lร fix ฤรฒn bแบฉy cao nhแบฅt cho ID.
ID retention curve by level
Survivorship by character level; dashed lines mark lv8 / lv43.Tแป lแป sแปng theo level; ฤฦฐแปng nรฉt ฤแปฉt lร lv8 / lv43.
RR1 / RR7 / RR14 by weekly cohort (ID)
Day-1/7/14 retention per NRU weekly cohort.Retention ngร y 1/7/14 theo cohort NRU tuแบงn.
| Cohort | RR1 | RR7 | RR14 |
|---|---|---|---|
| W1 | 24.8% | 6.4% | 4.2% |
| W2 | 27.7% | 11.1% | 7.6% |
| W3 | 23.1% | 5.5% | 3.9% |
| W4 | 23.9% | 2.9% | - |
| W5 | 19.0% | - | - |
3.4Power MapPower Map
Server performance - ID users only (H1, 27 May - 30 Jun)Performance theo server - chแป user ID (H1, 27/5 - 30/6)
Top 15 servers by ID revenue (H1)
ID revenue concentrates on Pandora 03 ($92.8K) and Pandora 07 ($48.7K); Pandora 05, Eva 10 and Pandora 01 follow, and the remaining 42 servers sit under $2K each (long tail: $5,388 across 33 servers outside top 15).Revenue ID dแปn vแป Pandora 03 ($92.8K) vร Pandora 07 ($48.7K); Pandora 05, Eva 10 vร Pandora 01 theo sau, 42 server cรฒn lแบกi dฦฐแปi $2K mแปi server (ฤuรดi dร i: $5,388 cho 33 server ngoร i top 15).
Click to see detailed data (all 48 servers)Bแบฅm xem chi tiแบฟt (ฤแปง 48 server)
| Server | Revenue $ | PU | Active |
|---|---|---|---|
| Total (ID) | $216,539 | 1,592 | 42,156 |
| Pandora 03 | $92,826 | 584 | 4,528 |
| Pandora 07 | $48,704 | 357 | 4,766 |
| Pandora 05 | $28,734 | 34 | 486 |
| Eva 10 | $17,790 | 23 | 3,899 |
| Pandora 01 | $7,473 | 55 | 1,382 |
| Pandora 11 | $5,671 | 60 | 387 |
| Oren 11 | $1,652 | 16 | 188 |
| Aden 07 | $1,488 | 19 | 856 |
| Eva 12 | $1,454 | 13 | 2,842 |
| Eva 04 | $1,304 | 12 | 509 |
| Eva 11 | $981 | 16 | 526 |
| Pandora 02 | $813 | 55 | 1,181 |
| Pandora 06 | $795 | 13 | 230 |
| Aden 05 | $752 | 31 | 560 |
| Oren 09 | $712 | 4 | 34 |
| Aden 01 | $704 | 28 | 1,219 |
| Pandora 04 | $576 | 36 | 554 |
| Pandora 08 | $490 | 31 | 769 |
| Oren 12 | $455 | 8 | 273 |
| Eva 02 | $430 | 12 | 3,136 |
| Oren 10 | $365 | 3 | 121 |
| Pandora 12 | $330 | 20 | 830 |
| Aden 09 | $231 | 10 | 351 |
| Eva 09 | $185 | 1 | 62 |
| Aden 04 | $168 | 12 | 754 |
| Aden 02 | $166 | 11 | 536 |
| Pandora 09 | $141 | 16 | 157 |
| Aden 08 | $139 | 5 | 97 |
| Oren 02 | $137 | 11 | 2,020 |
| Aden 06 | $132 | 25 | 499 |
| Aden 03 | $131 | 11 | 524 |
| Oren 05 | $78 | 4 | 398 |
| Aden 12 | $78 | 8 | 218 |
| Aden 11 | $75 | 3 | 511 |
| Pandora 10 | $75 | 10 | 201 |
| Eva 03 | $61 | 10 | 3,009 |
| Oren 01 | $35 | 2 | 225 |
| Eva 01 | $35 | 5 | 288 |
| Oren 07 | $30 | 2 | 197 |
| Eva 07 | $29 | 1 | 94 |
| Eva 05 | $28 | 3 | 304 |
| Oren 03 | $26 | 2 | 102 |
| Oren 08 | $18 | 1 | 65 |
| Aden 10 | $16 | 3 | 513 |
| Oren 06 | $13 | 4 | 128 |
| Eva 06 | $9 | 1 | 359 |
| Oren 04 | $1 | 1 | 1,187 |
| Eva 08 | $0 | 0 | 81 |
Pandora 03Healthy
P1 Violence ยท CrazyMonster $26,657 (Diamond,SG)
P2 PROSGARD ยท DylandPROS $27,474 (Diamond,ID)
VIP rev $220,206
Pandora 07Healthy
P1 Revenger ยท Bami $9,295 (Gold,VN)
P2 ValhallaS ยท Bebelac $9,555 (Gold,ID)
VIP rev $76,655
Pandora 05Critical
P1 HOMELANDER ยท Arabee $27,360 (Diamond,ID)
P2 PhanThแป ยท karinn $1,073 (C. $400 - $2,000,VN)
VIP rev $31,361
Eva 10Critical
P1 Bros ยท lupinx $16,880 (Platinum,ID)
P2 DOUGLASH ยท R3n4t4 $341 (B. $100 - $400,ID)
VIP rev $21,817
Only 2 servers are ID-led (Pandora 03 $220.2K, Pandora 07 $76.7K) - both Healthy and anchored by ID Diamond whales.Chแป 2 server do ID dแบซn dแบฏt (Pandora 03 $220.2K, Pandora 07 $76.7K) - ฤแปu Healthy vร neo bแปi whale Diamond ID.
ID whales are concentrated in the Pandora world; most other servers are SG/VN-led with ID players spread thin.Whale ID tแบญp trung แป world Pandora; phแบงn lแปn server khรกc do SG/VN dแบซn, ngฦฐแปi chฦกi ID rแบฃi mแปng.
Concentration is a revenue strength but a churn risk if a top Pandora guild disengages.Sแปฑ tแบญp trung lร ฤiแปm mแบกnh revenue nhฦฐng lร rแปงi ro churn nแบฟu mแปt guild Pandora top rแปi ฤi.
Pandora 05 and Eva 10 rank #3/#4 on ID revenue but are Critical: a single ID whale guild holds ~90% of server power (HOMELANDER / Arabee, Bros / lupinx) with little competition beneath.Pandora 05 vร Eva 10 ฤแปฉng #3/#4 vแป revenue ID nhฦฐng ฤang Critical: mแปt guild whale ID nแบฏm ~90% sแปฉc mแบกnh server (HOMELANDER / Arabee, Bros / lupinx), gแบงn nhฦฐ khรดng cรณ ฤแปi trแปng phรญa dฦฐแปi.
๐ฏ
Server Transfer + Castle Siege would let thin ID pockets consolidate around the healthy Pandora core.Server Transfer + Castle Siege sแบฝ giรบp cรกc nhรณm ID mแปng gom vแป lรตi Pandora ฤang khoแบป.
03Marketing AnalysisMarketing Analysis
UA delivered on plan: Paid Install hit 95.5% of target (109.7K) at $2.79 pCPI (97.9% of plan). The weak point is branding and community: 375.0M social views produced only 731.3K interactions and 20.6K followers, and Organic Install landed at just 26.7% of plan; reach has yet to convert into engagement and installs.UA chแบกy ฤรบng kแบฟ hoแบกch: Paid Install ฤแบกt 95.5% target (109.7K) vแปi pCPI $2.79 (97.9% kแบฟ hoแบกch). ฤiแปm yแบฟu nแบฑm แป branding vร community: 375.0M view social chแป tแบกo 731.3K tฦฐฦกng tรกc vร 20.6K follower, Organic Install chแป ฤแบกt 26.7% kแบฟ hoแบกch; reach chฦฐa chuyแปn ฤฦฐแปฃc thร nh engagement vร install.
3.1Overall Marketing AnalysisOverall Marketing Analysis
30-day performance vs. Checkpoint plan and full-period budget allocation across Digital and Offline activities. Data: 24/04โ25/06/2026.Performance 30 ngร y so vแปi Checkpoint kแบฟ hoแบกch vร phรขn bแป budget toร n kแปณ giแปฏa Digital vร Offline. Data: 24/04โ25/06/2026.
Install (30D)Install (30D)
170,249
49.8% vs Checkpoint 341,87749.8% vs Checkpoint 341,877
NRU (30D)NRU (30D)
44,197
23.4% vs Checkpoint 188,76423.4% vs Checkpoint 188,764
NRU/InstallNRU/Install
26.0%
vs 55.2% Checkpoint (47.0%)vs 55.2% Checkpoint (47.0%)
Marketing CostMarketing Cost
$697.2K
76.5% vs Checkpoint $911.8K76.5% vs Checkpoint $911.8K
30D Actual vs Checkpoint30D Actual vs Checkpoint
% Actual / Checkpoint plan% Actual / Checkpoint kแบฟ hoแบกch
Install
49.8%170,249 / 341,877
Organic Install
26.7%60,578 / 227,014
Paid Install
95.5%109,671 / 114,863
NRU
23.4%44,197 / 188,764
pCPI
97.9%$2.79 / $2.85
eCPI
257%$3.21 / $1.25
Marketing Cost
76.5%$697.2K / $911.8K
Root cause:Nguyรชn nhรขn gแปc: Install and NRU miss are driven by an organic shortfall: Organic Install landed at only 26.7% of plan (a 73% miss), and NRU/Install conversion hit just 47% of the Checkpoint rate (26.0% vs 55.2% planned) โ together these compound into Overall Install at 49.8% and NRU at only 23.4% of Checkpoint.Install vร NRU hแปฅt do thiแบฟu hแปฅt organic: Organic Install chแป ฤแบกt 26.7% kแบฟ hoแบกch (hแปฅt 73%), vร tแป lแป chuyแปn ฤแปi NRU/Install chแป ฤแบกt 47% so vแปi Checkpoint (26.0% vs kแบฟ hoแบกch 55.2%) โ cแปng dแปn khiแบฟn Overall Install chแป ฤแบกt 49.8% vร NRU chแป 23.4% Checkpoint.
Budget Allocation by ActivityPhรขn bแป Budget theo Activity
Grand Total MKT Cost: $698,738 (full period)Tแปng MKT Cost: $698,738 (toร n kแปณ)
Digital vs OfflineDigital vs Offline$698.7K total
72.2%
27.8%
Digital $504.4KOffline $194.3K
Paid Branding
35.2%$246.2K
UA
37.0%$258.2K
Offline Showcase
12.3%$85.8K
KOC/KOL/Streamer
8.5%$59.7K
Production
3.5%$24.5K
Merchandise / PR
3.5%$24.4K
Budget mix:Cฦก cแบฅu budget: 36% of total budget went to UA, the rest to branding. The two largest branding outlays are paid branding during Pre-Registration and the offline Showcase event โ both front-loaded awareness plays ahead of OB.36% tแปng budget dร nh cho UA, cรฒn lแบกi cho branding. Hai khoแบฃn chi branding lแปn nhแบฅt lร paid branding giai ฤoแบกn Pre-Registration vร sแปฑ kiแปn Offline Showcase โ cแบฃ hai ฤแปu lร ฤรฒn awareness dแปn trฦฐแปc OB.
Budget Phasing (% of Grand Total)Phรขn kแปณ Budget (% Tแปng)
$698.7K total spend by phaseTแปng chi $698.7K theo phase
Spend by phaseChi tiรชu theo phase
Pre-Heat2.1%
Pre-Reg42.4%
Pre-Download9.3%
OB W130.5%
OB W2-W415.7%
Read:Nhแบญn ฤแปnh: Nearly 45% of full-period spend landed before OB (Pre-Heat + Pre-Reg + Pre-Download), and another 30.5% concentrated in OB Week 1 โ leaving only ~16% for W2-W4.Gแบงn 45% chi tiรชu toร n kแปณ dแปn trฦฐแปc OB (Pre-Heat + Pre-Reg + Pre-Download), thรชm 30.5% tแบญp trung แป OB Week 1 โ chแป cรฒn ~16% cho W2-W4.
3.2Detail UA AnalysisDetail UA Analysis
Install mix by platform, phase-by-phase KPI achievement, channel deep-dive (24/05-25/06) and creative/audience learnings.Cฦก cแบฅu install theo platform, tแป lแป ฤแบกt KPI theo phase, deep-dive channel (24/05-25/06) vร bร i hแปc creative/audience.
Install by PlatformInstall theo Platform
169,716 total installs (ID)169,716 install tแปng (ID)
Installs by platformInstall theo platform
Android150,739 ยท 88.8%
PC14,104 ยท 8.3%
iOS4,873 ยท 2.9%
Platform mismatch:Lแปch platform: 88% of installs come from Android and only 8% from PC, yet PC contributes 56% of revenue (iOS 23%, Android just 21%) โ install volume and monetization value are inverted across platforms.88% install ฤแบฟn tแปซ Android vร chแป 8% tแปซ PC, nhฦฐng PC lแบกi ฤรณng gรณp 56% revenue (iOS 23%, Android chแป 21%) โ khแปi lฦฐแปฃng install vร giรก trแป monetize ฤang lแปch ngฦฐแปฃc nhau giแปฏa cรกc platform.
Phase Budget & KPI AchievementBudget & KPI theo Phase
Pre-Heat
75.9%Spend/Plan
Pre-Registration
68.0%Spend/Plan
Pre-Registration
161.8%371,960 vs 229,868
Pre-Download
100.3%70,591 vs 70,406
OB + M1
36.7%99,658 vs 271,471
Where it breaks:Nฦกi gรฃy: Pre-registration and pre-download KPIs were hit or exceeded, but Installs during OB + M1 landed at only 37% of plan โ the organic shortfall is concentrated squarely in the post-launch window, not the pre-launch funnel.KPI pre-registration vร pre-download ฤแปu ฤแบกt hoแบทc vฦฐแปฃt, nhฦฐng Install trong OB + M1 chแป ฤแบกt 37% kแบฟ hoแบกch โ thiแบฟu hแปฅt organic tแบญp trung ฤรบng vร o giai ฤoแบกn sau launch, khรดng phแบฃi แป funnel trฦฐแปc launch.
Channel Deep-Dive (24 May - 25 Jun 2026)Deep-Dive theo Channel (24/05-25/06/2026)
Cost, Install, NRU, CPI/CPNRU and RoAS by channel โ ID marketCost, Install, NRU, CPI/CPNRU vร RoAS theo channel โ thแป trฦฐแปng ID
| Metric | FB | GG | TT | ASA | Agency | Total |
|---|---|---|---|---|---|---|
| Cost | $105,633 | $170,543 | $11,660 | $14,719 | $2,328 | $304,883 |
| Install | 25,703 | 93,150 | 914 | 1,796 | 2,478 | 124,041 |
| NRU | 6,975 | 16,519 | 518 | 1,296 | 320 | 25,628 |
| NRU Rate | 27% | 18% | 57% | 72% | 13% | 21% |
| CPI | $4.11 | $1.83 | $12.76 | $8.20 | $0.94 | $2.46 |
| CPNRU | $15.14 | $10.32 | $22.51 | $11.36 | $7.28 | $11.90 |
| RoAS | 4% | 11% | 2% | 142% | 0% | 14% |
Channel read:Nhแบญn ฤแปnh channel: ASA is the most efficient channel (72% NRU rate, 142% RoAS) but faces scale limits. Google carries volume โ 75% of installs and 64% of NRU โ at a solid $1.83 CPI and the 2nd-best RoAS (11%). Facebook is the 2nd-largest contributor but with high CPI and weak RoAS. TikTok's 64% NRU rate (iOS-only) doesn't translate into RoAS or RR. TikTok & Agency post the weakest RoAS.ASA hiแปu quแบฃ nhแบฅt (NRU rate 72%, RoAS 142%) nhฦฐng bแป hแบกn chแบฟ scale budget. Google gรกnh volume โ 75% install vร 64% NRU โ vแปi CPI tแปt $1.83 vร RoAS tแปt thแปฉ 2 (11%). Facebook lร contributor lแปn thแปฉ 2 nhฦฐng CPI cao vร RoAS yแบฟu. NRU rate 64% cแปงa TikTok (chแป iOS) khรดng chuyแปn hoรก thร nh RoAS hay RR tแปt. TikTok & Agency cรณ RoAS thแบฅp nhแบฅt.
โ
ActionHร nh ฤแปngMaximize scale for ASA, maintain Google, optimize Facebook, and turn off TikTok & Agency.Maximize scale cho ASA, maintain Google, optimize cho Facebook, tแบฏt hแบณn TikTok & Agency.
Creative InsightsCreative Insights
Video > BannerVideo > BannerVideo consistently beats banner on CPI across all 6 SEA markets (Meta video CPI $1.57-$3.58). Prioritize video production.Video liรชn tแปฅc thแบฏng banner vแป CPI trรชn cแบฃ 6 thแป trฦฐแปng SEA (Meta video CPI $1.57-$3.58). ฦฏu tiรชn sแบฃn xuแบฅt video.
Class Intro winsClass Intro thแบฏng thแบฟBest-performing concept overall โ Blade/Mage/Knight Class Intro drives the highest install volume on Meta; Spirit Blade 30s hits the best CPI at $1.57.Concept hiแปu quแบฃ nhแบฅt โ Class Intro Blade/Mage/Knight kรฉo install volume cao nhแบฅt trรชn Meta; Spirit Blade 30s ฤแบกt CPI tแปt nhแบฅt $1.57.
Cinematic/TVC for awareness onlyCinematic/TVC chแป dรนng cho awarenessStrong on TikTok & Meta for branding โ high volume but higher CPI than Class Intro. Use as a supplement, not the primary UA driver.Mแบกnh trรชn TikTok & Meta cho branding โ volume cao nhฦฐng CPI cao hฦกn Class Intro. Dรนng bแป trแปฃ, khรดng phแบฃi driver UA chรญnh.
Ingame Banner underperformsIngame Banner kรฉm hiแปu quแบฃWorst performer across all markets โ CPI $8-9 on Meta UA. Gift/Code/OB Announce is the strongest post-OB angle (W Membership BRD CTR 0.63%).Yแบฟu nhแบฅt trรชn tแบฅt cแบฃ thแป trฦฐแปng โ CPI $8-9 trรชn Meta UA. Gift/Code/OB Announce lร angle post-OB mแบกnh nhแบฅt (W Membership BRD CTR 0.63%).
Audience InsightsAudience Insights
MMORPG (AAC) is the core FB leverMMORPG (AAC) lร lever FB chรญnhConsistently the best FB segment across all markets โ lowest CPI and highest volume. Primary scaling lever on Facebook.Lร segment FB tแปt nhแบฅt trรชn mแปi thแป trฦฐแปng โ CPI thแบฅp nhแบฅt, volume cao nhแบฅt. Lever scale chรญnh trรชn Facebook.
Whale performs best on GoogleWhale hiแปu quแบฃ nhแบฅt trรชn GoogleFocus budget on the Whale segment in the ID market.Focus budget cho Whale segment แป ID market.
Retargeting GG is top priority to scaleRetargeting GG lร ฦฐu tiรชn sแป 1 ฤแป scaleStandout efficiency but severely underscaled in every market โ the highest-priority segment for budget increase.Hiแปu quแบฃ nแปi bแบญt nhฦฐng ฤang bแป underscale nghiรชm trแปng แป mแปi thแป trฦฐแปng โ segment ฦฐu tiรชn cao nhแบฅt ฤแป tฤng budget.
Lookalike needs more learning dataLookalike cแบงn thรชm data hแปcCPI is acceptable but reach stays too low across all markets โ needs more model-learning data before scaling.CPI แปn nhฦฐng reach vแบซn quรก thแบฅp trรชn mแปi thแป trฦฐแปng โ cแบงn thรชm data hแปc model trฦฐแปc khi scale.
3.3Detail Social & Community AnalysisDetail Social & Community Analysis
Community sentiment and paid/organic social performance for the ID market, OB launch (27/05) through 30/06/2026.Sentiment cแปng ฤแปng vร performance social (paid/organic) cho thแป trฦฐแปng ID, tแปซ OB launch (27/05) ฤแบฟn hแบฟt 30/06/2026.
3.3.1
Detail Community Analysis
Condensed from Discord/Facebook/CS sentiment monitoringRรบt gแปn tแปซ theo dรตi sentiment Discord/Facebook/CS
Pre-Launch FollowersFollowers Pre-Launch
19,479
#1 in SEA#1 SEA
Pre-Reg Contributionฤรณng gรณp Pre-Reg
34%+
Largest share in SEATแป trแปng lแปn nhแบฅt SEA
Churn Risk (post W1)Churn Risk (sau W1)
MEDIUM
Down from HIGH at D1-D2Giแบฃm tแปซ HIGH แป D1-D2
W5 ActivityHoแบกt ฤแปng W5
#1 SEA
Most active market by W5Thแป trฦฐแปng active nhแบฅt W5
OverviewOverview
Most engaged community in SEACแปng ฤแปng bรกm sรกt game nhแบฅt SEALed pre-launch followers and pre-reg contribution, stayed among the highest message-volume markets through OB, and became the most active market in the region by W5.Dแบซn ฤแบงu followers pre-launch vร ฤรณng gรณp pre-reg, luรดn nแบฑm trong nhรณm message volume cao nhแบฅt qua OB, vร trแป thร nh thแป trฦฐแปng active nhแบฅt khu vแปฑc แป W5.
Strong self-support cultureVฤn hรณa tแปฑ hแป trแปฃ mแบกnhMods proactively report bugs daily, players share AFK spots/leveling tips, and the Pandora guild hub stays consistently active.Mod chแปง ฤแปng report bug hร ng ngร y, ngฦฐแปi chฦกi chia sแบป AFK spots/leveling tips, guild hub Pandora hoแบกt ฤแปng แปn ฤแปnh.
Core want #1: FairnessMong muแปn #1: Cรดng bแบฑngP2W/gacha concerns surfaced before launch (300-600M currency spent for low returns), continuing through drop-rate complaints (100% negative at D2) and F2P-vs-spender gaps (W3-W4).Lo ngแบกi P2W/gacha xuแบฅt hiแปn tแปซ trฦฐแปc launch (chi 300-600M currency, return thแบฅp), kรฉo dร i qua phร n nร n drop rate (100% negative แป D2) vร chรชnh lแปch F2P vs spender (W3-W4).
Core want #2: Anti-bot enforcementMong muแปn #2: Xแปญ lรฝ botBots were dense from D1, with unmoderated bot spam flagged again in W2.Bot dร y ฤแบทc tแปซ D1, bot spam thiแบฟu moderation lแบกi ฤฦฐแปฃc nรชu แป W2.
Core want #3: TransparencyMong muแปn #3: Minh bแบกch thรดng tinMissing patch notes (D3), guides lagging behind player progress, and thin comms on server capacity/merge fed a "abandoned by the publisher" feeling by W5.Thiแบฟu patch notes (D3), guide chแบญm hฦกn tiแบฟn ฤแป ngฦฐแปi chฦกi, รญt comms vแป server capacity/merge tแบกo cแบฃm giรกc "bแป publisher bแป rฦกi" แป W5.
Reacts sharply to fix speedPhแบฃn แปฉng rรต vแปi tแปc ฤแป fixCS rose +113% at D2 (players still trying to get help), then dropped 49โ7 at D3 โ a signal of silent churn once an issue goes unaddressed for 24-48h.CS tฤng +113% แป D2 (ngฦฐแปi chฦกi vแบซn cแป tรฌm giแบฃi phรกp), rแปi rฦกi 49โ7 แป D3 โ tรญn hiแปu silent churn khi vแบฅn ฤแป khรดng ฤฦฐแปฃc xแปญ lรฝ trong 24-48h.
Bottom line:Kแบฟt luแบญn: ID sentiment sits at Neutral-Medium churn, not a crisis like TH/MY โ but trust depends directly on three levers: fairness (P2W/drop rate), transparency (guides/patch notes/comms), and technical response speed.Sentiment ID แปn ฤแปnh แป mแปฉc Neutral-Medium churn, khรดng khแปงng hoแบฃng nhฦฐ TH/MY โ nhฦฐng lรฒng tin phแปฅ thuแปc trแปฑc tiแบฟp vร o 3 yแบฟu tแป: cรดng bแบฑng (P2W/drop rate), minh bแบกch (guide/patch notes/comms), vร tแปc ฤแป xแปญ lรฝ kแปน thuแบญt.
Churn Risk TimelineChurn Risk Timeline
| PeriodGiai ฤoแบกn | Neg % | Churn RiskChurn Risk |
|---|---|---|
| D2 (28/05) โ troughฤรกy | ~60% | HIGH |
| D4-D7 (end of W1)(cuแปi W1) | ~29-32% | MEDIUM |
| W2 | 35% | MEDIUM |
| W3 | Stableแปn ฤแปnh | MEDIUM |
| W4 | 34% | MEDIUM |
Read:Nhแบญn ฤแปnh: Churn risk spiked HIGH only at D1-D2, then settled at MEDIUM from D3 onward and held there through end of June โ the healthiest churn trajectory pattern seen, but never fully cleared to LOW.Churn risk chแป tฤng HIGH แป D1-D2, sau ฤรณ แปn ฤแปnh แป MEDIUM tแปซ D3 vร giแปฏ nguyรชn ฤแบฟn hแบฟt thรกng 6 โ mรด hรฌnh quแปน ฤแบกo churn lร nh mแบกnh nhแบฅt quan sรกt ฤฦฐแปฃc, nhฦฐng chฦฐa bao giแป vแป hแบณn mแปฉc LOW.
What Drives Trustฤiแปu quyแบฟt ฤแปnh lรฒng tin
1
FairnessCรดng bแบฑngP2W/gacha concern from pre-launch, drop-rate complaints (100% neg at D2), F2P vs spender drop-rate gap (W3-W4).Lo ngแบกi P2W/gacha tแปซ pre-launch, phร n nร n drop rate (100% neg แป D2), gap drop rate F2P vs spender (W3-W4).
2
Anti-bot enforcementXแปญ lรฝ botDense bots from D1; unmoderated bot spam flagged again in W2.Bot dร y ฤแบทc tแปซ D1; bot spam thiแบฟu moderation lแบกi ฤฦฐแปฃc nรชu แป W2.
3
TransparencyMinh bแบกch thรดng tinMissing patch notes (D3), guides lagging player progress, thin comms on server capacity/merge โ "abandoned" feeling by W5.Thiแบฟu patch notes (D3), guide chแบญm hฦกn tiแบฟn ฤแป ngฦฐแปi chฦกi, รญt comms vแป server capacity/merge โ cแบฃm giรกc "bแป bแป rฦกi" แป W5.
4
Fix speed (24-48h window)Tแปc ฤแป fix (cแปญa sแป 24-48h)CS +113% at D2 shows players still trying to get help; CS dropping 49โ7 at D3 signals silent churn once unaddressed.CS +113% แป D2 cho thแบฅy ngฦฐแปi chฦกi vแบซn cแป tรฌm giแบฃi phรกp; CS rฦกi 49โ7 แป D3 bรกo hiแปu silent churn khi khรดng ฤฦฐแปฃc xแปญ lรฝ.
3.3.2
Detail Social Analysis
YouTube + Fanpage performance: reach, watch time, community scale and content direction. Update: 30 Jun 2026.Performance YouTube + Fanpage: reach, watch time, quy mรด cแปng ฤแปng vร ฤแปnh hฦฐแปng content. Update: 30/6/2026.
Social ViewsSocial Views
375.0M
YouTube + FanpageYouTube + Fanpage
Watch TimeWatch Time
368.8K h
Combined attentionTแปng thแปi lฦฐแปฃng xem
Fanpage ViewsFanpage Views
274.9M
Mass reach engineCแป mรกy reach ฤแบกi chรบng
YouTube ViewsYouTube Views
100.1M
Video reachReach video
Fanpage ViewersFanpage Viewers
43.6M
Audience scaleQuy mรด khรกn giแบฃ
InteractionsInteractions
731.3K
Fanpage engagementTฦฐฦกng tรกc Fanpage
FollowersFollowers
20,590
Fanpage communityCแปng ฤแปng Fanpage
SubscribersSubscribers
3,891
ID YouTube channelKรชnh YouTube ID
Executive SummaryExecutive Summary
Strong cross-platform momentumฤร tฤng mแบกnh ฤa nแปn tแบฃngIndonesia generated 375.0M combined views, showing broad launch awareness across both social and video platforms.Indonesia ฤแบกt 375.0M view tแปng hแปฃp, cho thแบฅy awareness launch rแปng trรชn cแบฃ social lแบซn video.
Fanpage leads reach and communityFanpage dแบซn reach vร cแปng ฤแปngFanpage delivered 274.9M views, 43.6M viewers, 731.3K interactions and 20.6K followers.Fanpage ฤแบกt 274.9M view, 43.6M viewer, 731.3K tฦฐฦกng tรกc vร 20.6K follower.
YouTube strengthens considerationYouTube cแปงng cแป considerationYouTube contributed 294.3K watch hours with 10.6s AVD and 33.5% retention, indicating quality attention beyond pure reach.YouTube ฤรณng gรณp 294.3K giแป xem, AVD 10.6s vร retention 33.5%, cho thแบฅy chแบฅt lฦฐแปฃng chรบ รฝ vฦฐแปฃt trรชn reach thuแบงn.
Clear platform rolesVai trรฒ nแปn tแบฃng rรต rร ngFanpage is best used for scale and interaction; YouTube is best used for deeper storytelling and high-intent viewing.Fanpage phรน hแปฃp nhแบฅt cho scale vร tฦฐฦกng tรกc; YouTube phรน hแปฃp cho storytelling sรขu vร lฦฐแปฃt xem intent cao.
Overall assessment:ฤรกnh giรก chung: Indonesia has built a solid Awareness foundation and created a promising Consideration layer. However, conversion efficiency during the OB phase has not yet been fully captured. In the next phase, the reach gained from Fanpage should be connected to story/gameplay assets on YouTube, then engaged audiences should be further guided into community and driven toward install actions.Indonesia ฤรฃ xรขy dแปฑng ฤฦฐแปฃc nแปn tแบฃng Awareness vแปฏng chแบฏc vร tแบกo ฤฦฐแปฃc lแปp Consideration ฤแบงy tiแปm nฤng. Tuy nhiรชn, hiแปu quแบฃ chuyแปn ฤแปi แป giai ฤoแบกn OB vแบซn chฦฐa ฤฦฐแปฃc khai thรกc tแปi ฤa. Trong giai ฤoแบกn tiแบฟp theo, nรชn kแบฟt nแปi lฦฐแปฃng ngฦฐแปi dรนng tiแบฟp cแบญn tแปซ Fanpage ฤแบฟn cรกc story/gameplay assets trรชn YouTube, sau ฤรณ tiแบฟp tแปฅc dแบซn dแบฏt nhรณm khรกn giแบฃ ฤรฃ tฦฐฦกng tรกc vร o community vร thรบc ฤแบฉy hร nh ฤแปng install.
Platform Contributionฤรณng gรณp theo nแปn tแบฃng
Fanpage (gold) vs YouTube (blue)
ViewsViews375.0M total
73.3%
26.7%
Fanpage 274.9MYouTube 100.1M
Watch TimeWatch Time368.8K h total
20.2%
79.8%
Fanpage 74.5K hYouTube 294.3K h
CommunityCแปng ฤแปng24.5K total
84.1%
15.9%
Fanpage 20.6KYouTube 3.9K
YouTube Content EfficiencyHiแปu quแบฃ content YouTube
View share vs watch time shareTแป trแปng view vs tแป trแปng watch time
Cinematic Core Message
77.7% Views
68.8% WT ยท AVD 9.4s
Intro / TVC / Trailer
13.0% Views
24.5% WT ยท AVD 19.9s
Class / Gameplay / Character
7.3% Views
4.4% WT ยท AVD 6.3s
Promotion / Reward CTA
1.4% Views
1.2% WT ยท AVD 9.0s
Content Learnings & Next ActionsBร i hแปc content & hร nh ฤแปng tiแบฟp theo
1
Develop more epic story and lore-led trailersPhรกt triแปn thรชm trailer thiรชn vแป story/lore epicIntro / TVC / trailer assets over-index on Watch Time, making them the strongest format for consideration.Asset Intro / TVC / trailer vฦฐแปฃt trแปi vแป Watch Time, lร format mแบกnh nhแบฅt cho consideration.
2
Build Bahasa gameplay proofXรขy gameplay proof bแบฑng tiแบฟng BahasaFocus on class identity, boss raids, PvP moments, clan warfare and progression to turn curiosity into intent.Tแบญp trung vร o class identity, boss raid, khoแบฃnh khแบฏc PvP, clan war vร progression ฤแป biแบฟn tรฒ mรฒ thร nh intent.
3
Use Fanpage as the reach-to-community bridgeDรนng Fanpage lร m cแบงu nแปi reach sang communityShort teasers, reward reminders, polls and comment-led posts can convert the large viewer base into active touchpoints.Teaser ngแบฏn, nhแบฏc reward, poll vร post dแบซn comment cรณ thแป chuyแปn tแบญp viewer lแปn thร nh cรกc ฤiแปm chแบกm active.
4
Create a clearer action pathTแบกo ฤฦฐแปng hร nh ฤแปng rรต hฦกnRetarget engaged viewers with longer YouTube assets, then follow with download, reward and community-join messages.Retarget viewer ฤรฃ tฦฐฦกng tรกc bแบฑng asset YouTube dร i hฦกn, sau ฤรณ lร thรดng ฤiแปp download, reward vร tham gia community.
Recommended next phase:Giai ฤoแบกn tiแบฟp theo ฤแป xuแบฅt: Fanpage teaser + interaction post โ YouTube 31-60s story/gameplay video โ reward CTA โ community recruitment and install retargeting.Teaser + post tฦฐฦกng tรกc trรชn Fanpage โ video story/gameplay 31-60s trรชn YouTube โ CTA reward โ tuyแปn community vร retarget install.
3.4Detail Branding AnalysisDetail Branding Analysis
3.4.1
Press Conference - Showcase
Apr 25, 2026 ยท The Ritz-Carlton, Jakarta ยท 60 guests ยท 11.24M views25/4/2026 ยท The Ritz-Carlton, Jakarta ยท 60 khรกch ยท 11.24M view
Total GuestsTแปng khรกch
60
vs. 50 KPI (120%)vs. 50 KPI (120%)
VIPsVIP
13
vs. 12 KPI (108%)vs. 12 KPI (108%)
KOL/KOCKOL/KOC
7
All creators attendedTแบฅt cแบฃ creator cรณ mแบทt
PressBรกo chรญ
19
Journalists attendedNhร bรกo tham dแปฑ
Core UsersCore Users
21
MMORPG audienceKhรกn giแบฃ MMORPG
PR URLsPR URLs
31
23 paid ยท 8 earned23 paid ยท 8 earned
KOL PostsKOL Posts
16
133% of plan133% kแบฟ hoแบกch
Total ViewsTแปng Views
11.24M
PR + creator + socialPR + creator + social
Total EngagementTแปng Engagement
36,842
All channelsMแปi kรชnh
Audience CompositionCฦก cแบฅu khรกn giแบฃ
60 actual guests60 khรกch thแปฑc tแบฟ
Total onsite attendeesTแปng khรกch tแบกi chแป
VIP Guests13 ยท 21.7%
Press19 ยท 31.7%
KOL/KOC7 ยท 11.7%
Core Users21 ยท 35.0%
Audience quality:Chแบฅt lฦฐแปฃng khรกn giแบฃ: The room balanced media visibility with core MMORPG players and VIP/community representatives, supporting both awareness and trust-building objectives.Khรกn phรฒng cรขn bแบฑng giแปฏa ฤแป phแปง media vแปi ngฦฐแปi chฦกi MMORPG core vร ฤแบกi diแปn VIP/cแปng ฤแปng, phแปฅc vแปฅ cแบฃ mแปฅc tiรชu awareness lแบซn xรขy dแปฑng niแปm tin.
Attendance KPI & PR VisibilityKPI tham dแปฑ & ฤแป phแปง PR
Total guests
120%60 vs 50
VIP guests
108%13 vs 12
PR Views
95.3K
Local media reachReach media ฤแปa phฦฐฦกng
Total URLs
31
23 paid ยท 8 earned23 paid ยท 8 earned
Budget Use
81%
$957.33 actual$957.33 thแปฑc chi
Paid vs Earned CoverageCoverage Paid vs Earned31 URLs
23 paid
8 earned
PaidEarned
Website
27
Instagram
2
YouTube
1
TikTok
1
KOL/KOC AmplificationKhuแบฟch ฤแบกi KOL/KOC
Creator recapRecap tแปซ creator
Reach / Views
31.5K
Creator coverageฤแป phแปง creator
Engagement
3,006
Social responsePhแบฃn hแปi social
Attendance
7/7
All creators attendedTแบฅt cแบฃ creator cรณ mแบทt
Paid vs Earned Social CoverageCoverage social Paid vs Earned16 posts
12 paid
4 earned
PaidEarned
Facebook
6
YouTube
6
Discord
4
Key InsightsInsight chรญnh
Exceeded attendance KPIVฦฐแปฃt KPI tham dแปฑ60 guests attended versus a 50-guest target, including 13 VIPs versus a 12-VIP target.60 khรกch tham dแปฑ so vแปi mแปฅc tiรชu 50, gแปm 13 VIP so vแปi mแปฅc tiรชu 12.
Gameplay message resonatedThรดng ฤiแปp gameplay tแบกo cแปng hฦฐแปngAttendees showed strong interest in gameplay systems, future content, and service direction during Q&A.Khรกch tham dแปฑ quan tรขm mแบกnh tแปi hแป thแปng gameplay, content tฦฐฦกng lai vร ฤแปnh hฦฐแปng vแบญn hร nh trong Q&A.
Visibility expanded stronglyฤแป phแปง mแป rแปng mแบกnhTotal performance reached 11.24M views, supported by PR coverage, creator recaps, and broader social distribution.Tแปng performance ฤแบกt 11.24M view, nhแป PR coverage, recap creator vร phรขn phแปi social rแปng.
Creator recap over-deliveredRecap creator vฦฐแปฃt kแบฟ hoแบกch16 social posts were completed versus 12 planned, supported by full creator attendance and positive recap momentum.Hoร n thร nh 16 post social so vแปi 12 kแบฟ hoแบกch, nhแป creator cรณ mแบทt ฤแบงy ฤแปง vร ฤร recap tรญch cแปฑc.
Strong creator and media engagement during Indonesia Press ConferenceCreator vร media tฦฐฦกng tรกc mแบกnh tแบกi Press Conference Indonesia
Gameplay-focused Q&A drove audience interestQ&A tแบญp trung gameplay kรฉo sแปฑ quan tรขm cแปงa khรกn giแบฃ
Positive onsite response from core users and guestsPhแบฃn hแปi tรญch cแปฑc tแบกi chแป tแปซ core user vร khรกch mแปi
Post-event interactions continued after the main sessionTฦฐฦกng tรกc tiแบฟp tแปฅc sau phiรชn chรญnh
Premium event setting reinforced brand perceptionKhรดng gian sแปฑ kiแปn premium cแปงng cแป cแบฃm nhแบญn thฦฐฦกng hiแปu
Management Summary:Tรณm tแบฏt cho quแบฃn lรฝ: Indonesia Press Conference delivered a strong showcase result with 120% attendance achievement, 108% VIP achievement, 11.24M total views, and 36.8K total engagements. The strongest quality signal was the gameplay-focused discussion: attendees actively asked about systems, future content, and service direction, then continued conversations and photo interactions after the event. Next focus: use gameplay Q&A highlights, creator recap content, and community follow-up posts to sustain anticipation and convert onsite interest into launch-period engagement.Press Conference Indonesia ฤแบกt kแบฟt quแบฃ showcase mแบกnh: 120% KPI tham dแปฑ, 108% KPI VIP, 11.24M tแปng view vร 36.8K tแปng engagement. Tรญn hiแปu chแบฅt lฦฐแปฃng rรต nhแบฅt lร thแบฃo luแบญn tแบญp trung gameplay: khรกch chแปง ฤแปng hแปi vแป hแป thแปng, content tฦฐฦกng lai vร ฤแปnh hฦฐแปng vแบญn hร nh, rแปi tiแบฟp tแปฅc trรฒ chuyแปn vร chแปฅp แบฃnh sau sแปฑ kiแปn. Trแปng tรขm tiแบฟp theo: dรนng highlight Q&A gameplay, content recap creator vร post follow-up cแปng ฤแปng ฤแป duy trรฌ kแปณ vแปng vร chuyแปn quan tรขm tแบกi chแป thร nh engagement giai ฤoแบกn launch.
3.4.2
TVC - Ultimate Blood War
30D Post Launch ยท #1 SEA by views (9.64M)30 ngร y sau launch ยท #1 SEA vแป view (9.64M)
Total ViewsTแปng Views
9.64M
#1 SEA market#1 thแป trฦฐแปng SEA
EngagementsEngagements
68.0K
#1 by volume#1 vแป volume
Engagement RateEngagement Rate
0.70%
SEA avg 0.69%TB SEA 0.69%
Views ShareTแป trแปng Views
31.8%
of SEA campaigncแปงa campaign SEA
Eng. ShareTแป trแปng Eng.
32.5%
above view sharecao hฦกn tแป trแปng view
YT Watch TimeYT Watch Time
17.2Kh
TVC viewing qualityChแบฅt lฦฐแปฃng xem TVC
YT Avg ViewYT Avg View
26.3s
quality attentionchรบ รฝ chแบฅt lฦฐแปฃng
YT CTRYT CTR
6.14%
vs 4.94% avgvs TB 4.94%
SEA Market Ranking by TVC ViewsXแบฟp hแบกng SEA theo view TVC
Indonesia leads scaleIndonesia dแบซn ฤแบงu quy mรด
#1 ID
9.64M0.70% ER
#2 TH
7.25M0.92% ER
#3 VN
5.35M0.49% ER
#4 PH
3.85M0.82% ER
#5 MY
2.37M0.52% ER
#6 SG
1.88M0.22% ER
Indonesia Contribution to SEA Campaignฤรณng gรณp cแปงa Indonesia vร o campaign SEA
ViewsViews9.64M / 30.34M
ID 31.8%
Rest 68.2%
IndonesiaOther markets
EngagementsEngagements68.0K / 208.8K
ID 32.5%
Rest 67.5%
IndonesiaOther markets
Eng / 1K views
7.0
Strong action volume at large reach scaleVolume hร nh ฤแปng mแบกnh แป quy mรด reach lแปn
Eng. uplift
+0.8 pts
Engagement share above view shareTแป trแปng engagement cao hฦกn tแป trแปng view
Engagement Efficiency by MarketHiแปu quแบฃ engagement theo thแป trฦฐแปng
ER benchmark
#1 TH
0.92%
#2 PH
0.82%
#3 ID
0.70%
#4 MY
0.52%
#5 VN
0.49%
#6 SG
0.22%
Read:ฤแปc nhanh: Indonesia owns the largest volume while ranking mid-high on engagement efficiency. The next push should convert the broad viewer base into community and install actions.Indonesia giแปฏ volume lแปn nhแบฅt trong khi hiแปu quแบฃ engagement แป mแปฉc trung-cao. Cรบ ฤแบฉy tiแบฟp theo nรชn chuyแปn tแบญp viewer rแปng thร nh hร nh ฤแปng community vร install.
YouTube View QualityChแบฅt lฦฐแปฃng xem trรชn YouTube
YT TVC Views
2.36M
39 subscriber gain+39 subscriber
Watch Time
17.2Kh
26.3s avg view26.3s / lฦฐแปฃt xem
TVC CTR
6.14%
1.20 pts above avg+1.20 pts so TB
Attention Index
2.5x
watch share vs view sharetแป trแปng watch vs view
View Share
2.4%
Watch Share
5.8%
CTR Avg
4.94%
TVC CTR
6.14%
Quality read:ฤแปc chแบฅt lฦฐแปฃng: TVC content over-indexes on attention. It represents 2.4% of YouTube views but 5.8% of watch time, showing stronger viewing depth than average video exposure.Content TVC vฦฐแปฃt trแปi vแป ฤแป chรบ รฝ: chiแบฟm 2.4% view YouTube nhฦฐng 5.8% watch time, ฤแป sรขu xem cao hฦกn mแปฉc trung bรฌnh.
Summary: Indonesia is the strongest market for Ultimate Blood War TVC by reach and engagement volume: 9.64M views and 68.0K engagements with 0.70% ER, slightly above the SEA average. YouTube adds a positive quality signal with 17.2K watch hours, 26.3s average view duration and 6.14% CTR. Next phase should retarget engaged viewers with gameplay proof, clan/PvP hooks and reward/download CTAs.Indonesia lร thแป trฦฐแปng mแบกnh nhแบฅt cแปงa TVC Ultimate Blood War vแป reach vร volume engagement: 9.64M view, 68.0K engagement, ER 0.70%, nhแปnh hฦกn trung bรฌnh SEA. YouTube bแป sung tรญn hiแปu chแบฅt lฦฐแปฃng tรญch cแปฑc: 17.2K giแป xem, thแปi lฦฐแปฃng xem trung bรฌnh 26.3s, CTR 6.14%. Giai ฤoแบกn tแปi nรชn retarget viewer ฤรฃ tฦฐฦกng tรกc bแบฑng gameplay proof, hook clan/PvP vร CTA reward/download.
3.4.3
Livestream - KOL/KOC
Final ยท Indo only ยท 62.6h (174% KPI)Final ยท riรชng Indo ยท 62.6h (174% KPI)
One-page management view: livestream KPI delivery, launch burst performance, 1-month retention engagement and creator quality signals. Indonesia only.Gรณc nhรฌn quแบฃn lรฝ 1 trang: mแปฉc hoร n thร nh KPI livestream, hiแปu quแบฃ burst giai ฤoแบกn launch, engagement giแปฏ chรขn 1 thรกng vร tรญn hiแปu chแบฅt lฦฐแปฃng creator. Riรชng Indonesia.
Live HoursGiแป live
62.6h
vs 36h planvs plan 36h
Hour KPIKPI giแป
174%
+26.6h exposure+26.6h exposure
Live SessionsSแป phiรชn live
23
vs 18 plannedvs plan 18
Session KPIKPI phiรชn
128%
Launch over-deliveryLaunch vฦฐแปฃt kแบฟ hoแบกch
Total ViewsTแปng Views
4.48M
Launch + 1-monthLaunch + 1-month
EngagementsEngagements
7,984
Overall ERR 0.18%ERR tแปng 0.18%
Launch ACCVLaunch ACCV
2,435
143% KPI143% KPI
1-Month ERRERR 1-Month
4.99%
Depth signalTรญn hiแปu chiแปu sรขu
Plan vs Actual - Livestream HoursPlan vs Actual - Giแป livestream
Actual over-delivered in both phasesActual vฦฐแปฃt kแบฟ hoแบกch แป cแบฃ 2 giai ฤoแบกn
PlanActual
OB Launch
1-Month
Total ID
Readout: total livestream hours reached 62.6h, equal to 174% of plan and +26.6h additional creator exposure.tแปng giแป livestream ฤแบกt 62.6h, tฦฐฦกng ฤฦฐฦกng 174% kแบฟ hoแบกch vร +26.6h exposure creator cแปng thรชm.
Plan vs Actual - Live SessionsPlan vs Actual - Sแป phiรชn live
Launch drove session upsideLaunch tแบกo phแบงn vฦฐแปฃt vแป sแป phiรชn
PlanActual
OB Launch
1-Month
Total ID
Readout: total sessions reached 23 vs 18 planned, with OB Launch contributing the main over-delivery.tแปng phiรชn ฤแบกt 23 vs 18 kแบฟ hoแบกch, phแบงn vฦฐแปฃt chแปง yแบฟu tแปซ OB Launch.
Launch vs 1-Month Contributionฤรณng gรณp Launch vs 1-Month
Different roles by phaseVai trรฒ khรกc nhau theo giai ฤoแบกn
OB Launch1-Month
Live HoursGiแป live
48%
52%
30.0h / 32.6h
SessionsSแป phiรชn
65%
35%
15 / 8
ViewsViews
98.2%
4.40M / 80.6K
EngagementEngagement
50%
50%
3,965 / 4,019
Launch Awareness
4.40M
98.2% of total views98.2% tแปng view
1-Month Engagement
4,019
50.3% of total engagement50.3% tแปng engagement
Quality & Creator SignalsTรญn hiแปu chแบฅt lฦฐแปฃng & creator
ACCV and top performersACCV vร cรกc creator dแบซn ฤแบงu
PlanActual
Launch ACCV
ACCV Achievement
143%
Strong launch viewing depthChiแปu sรขu xem giai ฤoแบกn launch tแปt
1-Month Hero Creator
Dyland Pros
32.6h live ยท 80.6K views ยท 4,019 engagements32.6h live ยท 80.6K view ยท 4,019 engagement
1
Ghema Gaming391 ACCV
2
rico kucing343 ACCV
3
GAMECIEL278 ACCV
Management Summary: Indonesia over-delivered livestream commitments, reaching 62.6h and 23 sessions. OB Launch worked as the main awareness burst, while the 1-month phase delivered stronger engagement depth. Next phase: retain high-commitment creators and tighten long-tail KOC selection to improve consistency, while using launch livestreams for reach and post-launch streams for community engagement.Indonesia vฦฐแปฃt cam kแบฟt livestream, ฤแบกt 62.6h vร 23 phiรชn. OB Launch ฤรณng vai trรฒ burst awareness chรญnh, trong khi giai ฤoแบกn 1 thรกng cho chiแปu sรขu engagement tแปt hฦกn. Giai ฤoแบกn tแปi: giแปฏ creator cam kแบฟt cao vร siแบฟt chแปn lแปc KOC long-tail ฤแป tฤng ฤแป แปn ฤแปnh, dรนng livestream launch cho reach vร stream hแบญu launch cho engagement cแปng ฤแปng.
04VIP FeedbacksVIP Feedbacks
The top whales themselves are asking for Merge and cross-server PvP: Arabee ($29.8K), DylandPROS ($28.5K), Craiq ($16.6K) and Bebelac ($10.7K) all tie charging motivation to having enemies to fight; 3 VIPs have already churned.Chรญnh cรกc whale top ฤang yรชu cแบงu Merge vร PvP cross-server: Arabee ($29.8K), DylandPROS ($28.5K), Craiq ($16.6K) vร Bebelac ($10.7K) ฤแปu gแบฏn ฤแปng lแปฑc nแบกp vแปi viแปc cรณ ฤแปi thแปง ฤแป ฤรกnh; ฤรฃ cรณ 3 VIP churn.
Lineage W SEA ยท VIP survey 24-30/06 + latest VIP revenue data 06/07/2026 ยท Updated 07/07/2026Lineage W SEA ยท Khแบฃo sรกt VIP 24-30/06 + data doanh thu VIP mแปi nhแบฅt 06/07/2026 ยท Cแบญp nhแบญt 07/07/2026
Key ID whales - revenue (USD)Whale ID chแปง chแปt - doanh thu (USD)
โ Diamond ≥$20K โฒ Platinum ≥$10K
KEY POINTฤIแปM MแบคU CHแปT
The top whale group itself (Arabee, DylandPROS, Craiq, Bebelac) is demanding Merge + cross-server PvP.Chรญnh nhรณm whale top (Arabee, DylandPROS, Craiq, Bebelac) lร ngฦฐแปi ฤรฒi Merge + PvP cross-server.
"No enemies left on the server means we stop charging.""Hแบฟt ฤแปch trรชn server lร ngแปซng nแบกp."
Top 4 Diamond โ 59% of ID VIP revenue โ slow PvP = churn hits exactly the revenue-generating group. 3 VIPs have already churned.Top 4 Diamond โ 59% doanh thu VIP ID โ chแบญm PvP = churn ฤรบng nhรณm tแบกo doanh thu. ฤรฃ cรณ 3 VIP churn.
Key feedback (by theme)Feedback chรญnh (theo chแปง ฤแป)
Server Transfer: want a MERGE (a transfer is not enough) because there are too many servers; need clarity on cost, gear sacrifice, siege in-server or cross-server.Server Transfer: muแปn MERGE (khรดng transfer) vรฌ quรก nhiแปu server; cแบงn rรต chi phรญ, hy sinh gear, siege in-server hay cross-server.
Cross-server PvP: World Dungeon + "Rift of the Void" - top priority, do not be late.PvP cross-server: World Dungeon + "Rift of the Void" - ฦฐu tiรชn, ฤแปซng trแป .
Economy: merge Server Market โ unified World Market; raise white/green drops (Codex too hard).Kinh tแบฟ: gแปp Server Market โ World Market thแปng nhแบฅt; tฤng rฦกi ฤแป trแบฏng/xanh (Codex quรก khรณ).
RNG (Fuse/Drop): 16 Red fuses โ 0 Purple (~10% shown); needs pity insurance; bosses/red items too rare.May rแปงi (Fuse/Drop): fuse 16 lแบงn Red โ 0 Purple (~10%); cแบงn bแบฃo hiแปm (pity); boss/ฤแป ฤแป quรก hiแบฟm.
New systems: Class Change / new classes to attract new players.Hแป thแปng mแปi: Class Change / class mแปi ฤแป hรบt ngฦฐแปi chฦกi mแปi.
Clan & QoL: shared guild storage (like L2M) + earlier blessed teleport.Clan & tiแปn รญch: kho chung bang (nhฦฐ L2M) + mแป blessed teleport sแปm.
Technical: ensure redeem codes work; clear the ticket backlog.Kแปน thuแบญt: ฤแบฃm bแบฃo redeem code khรดng lแปi; xแปญ lรฝ ticket tแปn.
Source: VIP tier survey (VN/SGMY/PH/TH/ID) 24-30/06 + VIP revenue data 06/07/2026 + direct ID VIP conversations.Nguแปn: Khแบฃo sรกt VIP tier (VN/SGMY/PH/TH/ID) 24-30/06 + Data doanh thu VIP 06/07/2026 + trao ฤแปi trแปฑc tiแบฟp VIP ID.
05H2 Direction and RFCH2 Direction and RFC
H2 leans on content cadence: 6 update beats from 8/7 (Server Transfer) to 12/8 (New World), with Adena Economy as the major update on 22/7. RFC cuts MKT cost to under $5K/month from Aug while holding revenue forecast at $69-90K/month on a stabilized A30 base of 5.6-8.8K.H2 dแปฑa vร o nhแปp content: 6 nhแปp update tแปซ 8/7 (Server Transfer) tแปi 12/8 (New World), trong ฤรณ Adena Economy lร major update ngร y 22/7. RFC cแบฏt MKT cost xuแปng dฦฐแปi $5K/thรกng tแปซ thรกng 8 trong khi giแปฏ forecast revenue $69-90K/thรกng trรชn nแปn A30 แปn ฤแปnh 5.6-8.8K.
5.1
Content Roadmap
July & August 2026 ยท 6 update beatsThรกng 7 & 8/2026 ยท 6 nhแปp update
8/7
Server Transfer
transfer within the same Worldchuyแปn server trong cรนng World
15/7
Rift of the Void
cross-server PvP zonekhu PvP cross-server
22/7
Adena Economy System Update
economy system overhaulฤแบกi tu hแป thแปng kinh tแบฟ
Major Update
29/7
Kent Castle Siege
first castle siegecรดng thร nh chiแบฟn ฤแบงu tiรชn
5/8
Forced Server Migration
server consolidationgom server
12/8
New World
new world openingmแป world mแปi
Note: Dev does not provide a long-term content roadmap; content will be provided based on monitoring of actual data.Dev khรดng cung cแบฅp content roadmap dร i hแบกn mร sแบฝ monitor dแปฑa trรชn data thแปฑc tแบฟ ฤแป cung cแบฅp nแปi dung.
5.2
Rolling Forecast (RFC)
ID ยท Jul-Dec 2026 ยท monthly forecastID ยท Jul-Dec 2026 ยท forecast theo thรกng
H2 Total (Jul-Dec)Tแปng H2 (Jul-Dec)Gross Revenue $470.2KInstall 54.6KMarketing Cost $131.6K
RFC: Install + A30 (monthly)
Install tapers from 16.5K (Jul) to 6.5K/month by Dec as UA winds down; A30 eases from 13.5K to a 5.6-8.8K base.Install giแบฃm dแบงn tแปซ 16.5K (thรกng 7) cรฒn 6.5K/thรกng tแปi thรกng 12 khi UA thu hแบนp; A30 hแบก tแปซ 13.5K vแป nแปn 5.6-8.8K.
Click to see detailed dataBแบฅm xem chi tiแบฟt
| Jul-26 | Aug-26 | Sep-26 | Oct-26 | Nov-26 | Dec-26 | |
|---|---|---|---|---|---|---|
| Install | โฒ 16,500 | 9,000 | 8,200 | 7,500 | 6,900 | โผ 6,500 |
| A30 | โฒ 13,513 | 8,802 | 6,977 | 6,175 | 5,786 | โผ 5,637 |
RFC: Revenue + MKT Cost (monthly)
MKT cost drops from $112.2K (Jul) to under $5K/month from Aug while revenue is forecast to hold $69-90K/month, with bumps in Aug (New World window) and Nov.MKT cost hแบก tแปซ $112.2K (thรกng 7) xuแปng dฦฐแปi $5K/thรกng tแปซ thรกng 8 trong khi revenue forecast giแปฏ $69-90K/thรกng, nhรญch lรชn แป thรกng 8 (giai ฤoแบกn New World) vร thรกng 11.
Click to see detailed dataBแบฅm xem chi tiแบฟt
| Jul-26 | Aug-26 | Sep-26 | Oct-26 | Nov-26 | Dec-26 | |
|---|---|---|---|---|---|---|
| Revenue $ | $75,402 | โฒ $90,482 | $79,172 | โผ $69,275 | $83,130 | $72,739 |
| MKT cost $ | โฒ $112,200 | $4,500 | $4,821 | $5,223 | $2,547 | โผ $2,306 |
06GSJKT CollaborationGSJKT Collaboration
Proposed collaboration areas between NCV and GSJKT to strengthen Lineage W performance in Indonesia.Cรกc mแบฃng hแปฃp tรกc ฤแป xuแบฅt giแปฏa NCV vร GSJKT ฤแป tฤng cฦฐแปng performance cแปงa Lineage W tแบกi Indonesia.
Why ID needs local supportVรฌ sao ID cแบงn hแป trแปฃ local
Total PU (H1)Tแปng PU (H1)
1,885
only 17% of RFCchแป 17% RFC
Diamond VIPsVIP Diamond
4
accounts ≥$20Ktร i khoแบฃn ≥$20K
Top-4 VIP shareTแป trแปng top-4 VIP
~59%
of ID VIP revenuedoanh thu VIP ID
Churned VIPsVIP ฤรฃ churn
3
Gold/Silver tier โ $12.6Ktier Gold/Silver โ $12.6K
Current model gapKhoแบฃng trแปng mรด hรฌnh hiแปn tแบกi
Branding and social for ID ran regionally with shared SEA assets, and organic performance is weak: low organic installs and weak pre-reg-to-install conversion because of lacking ID local insight.Branding vร social cho ID chแบกy theo mรด hรฌnh regional dรนng chung asset SEA, vร organic performance ฤang yแบฟu: organic install thแบฅp, conversion pre-reg sang install chฦฐa tแปt do thiแบฟu insight local cแปงa ID.
Collaboration roleVai trรฒ hแปฃp tรกc
Closer NCV ร GSJKT collaboration can reinforce local branding, creator and community execution, CS/social quality, VIP discovery and care, and business review for ID.Hแปฃp tรกc chแบทt hฦกn giแปฏa NCV ร GSJKT cรณ thแป tฤng cฦฐแปng branding local, thแปฑc thi creator vร community, chแบฅt lฦฐแปฃng CS/social, tรฌm kiแบฟm vร chฤm sรณc VIP, cรนng business review cho ID.
OwnershipPhรขn vai
NCV continues to lead the Lineage W ID in PRD and MKT Planning; GSJKT provides local validation, market insight, and on-the-ground execution support where agreed.NCV tiแบฟp tแปฅc dแบซn dแบฏt Lineage W ID vแป PRD vร MKT Planning; GSJKT cung cแบฅp thแบฉm ฤแปnh local, insight thแป trฦฐแปng vร hแป trแปฃ thแปฑc thi tแบกi chแป theo phแบกm vi thแปng nhแบฅt.
Proposed collaboration areasCรกc mแบฃng hแปฃp tรกc ฤแป xuแบฅt
| Scope | Current ChallengeThรกch thแปฉc hiแปn tแบกi | Our NeedNhu cแบงu cแปงa NCV | Expected Impact on ID PerformanceImpact kแปณ vแปng lรชn performance ID |
|---|---|---|---|
| Branding & Community | Organic weak, branding runs regionalOrganic yแบฟu, branding chแบกy regional Campaigns lack local cultural & sentiment validation.Campaign thiแบฟu thแบฉm ฤแปnh vฤn hoรก & sentiment local. | Validate campaign direction, localize key messagesThแบฉm ฤแปnh hฦฐแปng campaign, bแบฃn ฤแปa hoรก thรดng ฤiแปp chรญnh Amplify via local channels to lift organicKhuแบฟch ฤแบกi qua kรชnh local ฤแป kรฉo organic Research ID user culture & behaviour for branding / Social EventsResearch vฤn hoรก & behaviour user ID cho branding / Social Event | Better campaign fitCampaign khแปp thแป trฦฐแปng hฦกn More organic installsTฤng organic install Stronger community sentimentSentiment cแปng ฤแปng tแปt hฦกn |
| VIP - Finding & Care | VIP base thin: 1,885 PU, only 4 DiamondTแบญp VIP mแปng: 1,885 PU, chแป 4 Diamond Top 4 โ 59% of VIP revenue; 3 VIPs already churned.Top 4 โ 59% doanh thu VIP; 3 VIP ฤรฃ churn. | Find & recruit new ID VIPs (L2M churned, Lord Nine, ROโฆ)Tรฌm & tuyแปn VIP ID mแปi (L2M churned, Lord Nine, ROโฆ) Run always-on local VIP care, beyond event-by-eventChฤm sรณc VIP local liรชn tแปฅc, khรดng chแป theo event | Wider VIP baseTแบญp VIP rแปng hฦกn Lower whale-concentration riskGiแบฃm rแปงi ro tแบญp trung whale Stronger VIP retentionGiแปฏ chรขn VIP tแปt hฦกn |
| UA (PC & iOS) | PC & iOS scale still limitedKhแบฃ nฤng scale PC & iOS cรฒn hแบกn chแบฟ UA concentrates on Google, Meta and Apple Search Ads.UA ฤang tแบญp trung vร o Google, Meta vร Apple Search Ads. | Propose channels / placements / UA tactics for PC & iOSฤแป xuแบฅt channel / placement / UA tactics cho PC & iOS Share local insights: platforms, publishers, ad formats that pull ID usersChia sแบป local insights: nแปn tแบฃng, publisher, hรฌnh thแปฉc quแบฃng cรกo hรบt user ID Give NCV a basis to expand testingLร m cฦก sแป ฤแป NCV mแป rแปng testing | Diversified UA mixฤa dแบกng hoรก nguแปn UA Scale on high-potential platformsMแป rแปng trรชn platform tiแปm nฤng Improved ROASCแบฃi thiแปn ROAS |
| KOL / KOC / Creator | Agency-led creator work costly, unevenCreator qua agency tแปn kรฉm, khรดng ฤแปu Long-tail KOCs under-delivered at launch; a few creators over-delivered.KOC long-tail dฦฐแปi chuแบฉn แป launch; vร i creator lแบกi vฦฐแปฃt cam kแบฟt. | Build direct ties with proven creators (high ACCV, high commitment)Xรขy quan hแป trแปฑc tiแบฟp vแปi creator ฤรฃ chแปฉng minh (ACCV cao, cam kแบฟt cao) Tighten KOC selection, cut agency dependencySiแบฟt chแปn lแปc KOC, giแบฃm phแปฅ thuแปc agency | Better creator ROIROI creator tแปt hฦกn Stronger local reachReach local mแบกnh hฦกn Consistent livestream qualityChแบฅt lฦฐแปฃng livestream แปn ฤแปnh |
| CS & Social Community | Lacking ID local insightThiแบฟu insight local ID Local nuance and execution quality are hard to guarantee.Khรณ bแบฃo ฤแบฃm sแบฏc thรกi local vร chแบฅt lฦฐแปฃng thแปฑc thi. | Manage local resourcesQuแบฃn nguแปn lแปฑc local QA for CS, social and community executionQA cho thแปฑc thi CS, social vร community | Higher execution qualityChแบฅt lฦฐแปฃng thแปฑc thi cao hฦกn Faster issue detectionPhรกt hiแปn vแบฅn ฤแป nhanh hฦกn Better retention & community trustRetention & niแปm tin cแปng ฤแปng tแปt hฦกn |
| Business Review & Decision Support | Local insight needed in business analysesCแบงn insight local trong cรกc phรขn tรญch business Local business issues need local context to read correctly.Vแบฅn ฤแป kinh doanh local cแบงn bแปi cแบฃnh local ฤแป ฤแปc ฤรบng. | Join periodic dashboard / report reviews with NCVTham gia review dashboard / report ฤแปnh kแปณ cรนng NCV Flag local concerns, validate assumptions, recommend actionsNhแบญn diแปn vแบฅn ฤแป local, kiแปm chแปฉng giแบฃ ฤแปnh, ฤแป xuแบฅt hร nh ฤแปng | Faster diagnosisChแบฉn ฤoรกn nhanh hฦกn Better decisionsQuyแบฟt ฤแปnh tแปt hฦกn Earlier risk mitigationGiแบฃm rแปงi ro sแปm hฦกn |
| Working Model | Lightweight, update-ready, flexible to NC changesGแปn nhแบน, sแบตn sร ng trฦฐแปc update, linh hoแบกt theo NC Must absorb continuous changes from NC.Phแบฃi hแบฅp thแปฅ ฤฦฐแปฃc cรกc thay ฤแปi liรชn tแปฅc tแปซ phรญa NC. | Monthly sync + ad-hoc before major beatsSync hร ng thรกng + ad-hoc trฦฐแปc cรกc nhแปp lแปn Beats: Server Transfer 8/7 ยท Rift 15/7 ยท Adena 22/7 ยท Kent Siege 29/7 ยท Migration 5/8 ยท New World 12/8Cรกc nhแปp: Server Transfer 8/7 ยท Rift 15/7 ยท Adena 22/7 ยท Kent Siege 29/7 ยท Migration 5/8 ยท New World 12/8 | Better pre-update preparationChuแบฉn bแป trฦฐแปc update tแปt hฦกn Fewer gaps in key revenue windowsรt lแป hแปng trong cแปญa sแป doanh thu chรญnh |
Note on model & next stepGhi chรบ vแป mรด hรฌnh & bฦฐแปc tiแบฟp theo
Given that NCV operates under a different P&L model, these reflect our current business needs for ID. We would love to hear your thoughts on the most suitable collaboration model for GSJKT, and we're happy to adapt accordingly.Do NCV vแบญn hร nh theo mรด hรฌnh P&L khรกc, cรกc mแปฅc trรชn phแบฃn รกnh nhu cแบงu kinh doanh hiแปn tแบกi cแปงa chรบng tรดi cho ID. Chรบng tรดi rแบฅt mong nghe gรณc nhรฌn cแปงa GSJKT vแป mรด hรฌnh hแปฃp tรกc phรน hแปฃp nhแบฅt vร sแบตn sร ng ฤiแปu chแปnh theo.
Recommended next step:Bฦฐแปc tiแบฟp theo ฤแป xuแบฅt: Review NCV's current needs together and align on the collaboration model that best fits both NCV and GSJKT.Cรนng review cรกc nhu cแบงu hiแปn tแบกi cแปงa NCV vร thแปng nhแบฅt mรด hรฌnh hแปฃp tรกc phรน hแปฃp nhแบฅt cho cแบฃ NCV vร GSJKT.