LINEAGE W21-DAY REPORT
Lineage W
LINEAGE W · SEA · CONFIDENTIAL
21-Day Launch ReportBáo cáo 21 ngày Launch
Open Beta D1-D21 · 27 May - 16 Jun 2026Open Beta D1-D21 · 27/5 - 16/6 2026
01Executive SnapshotExecutive Snapshot
After 21 daysSau 21 ngày: Install 756.7K, Revenue $973K, NRU ~270.4K, PU ~15K - reaching ~63% of the install KPI.Install 756.7K, Revenue $973K, NRU ~270.4K, PU ~15K - đạt ~63% KPI install.
✓
Good: Active users & VIP stable. Cost efficiency clearly up (%MKT/Rev 258% to 47%, pCPI $2.84 to $1.43).Điểm tốt: Active user & VIP ổn định. Cost efficiency cải thiện rõ (%MKT/Rev 258% còn 47%, pCPI $2.84 còn $1.43).
⚠
Watch: Game lives off W1 users. New users hard to monetize. PU falls even though DAU is maintained.Điểm chưa tốt: Game sống bằng user W1. New user khó khai thác. PU giảm dù DAU vẫn duy trì.
→
Direction: Not enough basis to re-push large-scale. Shift acquire-new to re-monetize + retain (new BM + War Ambassador), keep minimizing UA.Direction: Chưa đủ cơ sở re-push large-scale. Chuyển acquire-new sang re-monetize + retain (BM mới + War Ambassador), tiếp tục minimize UA.
Install (21D)
756.7K
Plan KH 1,031,543
73% of planKH
Revenue (21D)
$932K
Cohort total $973KTổng cohort $973K
26% of planKH
NRU (non-bot)
270.4K
Plan 601,424KH 601,424
45% of planKH
Paying user (PU)
~15.0K
NPU 15,004
PR 3.2%
Marketing Cost
$3.29M
Budget Budget $4.10M
80% usedđã dùng
View full KPI tableXem bảng KPI đầy đủ
MetricChỉ sốW1W2W321D21D planKH 21D%
Marketing Cost3,063,465128,91595,5233,287,9034,099,50280%
Branding Cost1,753,39828,48690,3601,872,2442,632,33271%
UA Cost1,344,799100,42942,9591,488,1861,467,170101%
Install676,52950,13330,073756,7351,031,54373%
NRU (incl bot)398,15154,95621,836474,943--
RR0125.0%42.5%56.0%31.1%--
NPU9,9443,5751,48515,004--
Paying user (PU)9,9445,1322,91615,004--
PR2.50%4.08%3.13%3.16%--
Revenue478,610251,575201,886932,0713,579,16726%
ARPU1.202.002.171.96--
ARPPU48.1349.0269.2362.12--
Non-bot baseBase lọc bot
MetricChỉ sốW1W2W321D
NRU (non-bot)228,60626,64115,132270,379
RR0129.5%30.9%41.1%30.3%
ARPU2.094.294.903.45
PR4.35%8.75%7.08%5.55%
  • Install in W3 fell to 30,073 (W2 50,133, -40%), a deliberate MKT budget cut - not the game declining: UA cost $102.4K to $43.0K (-58%), MKT cost $128.7K to $95.5K (-26%).Install W3 giảm còn 30,073 (W2 50,133, -40%) là kết quả chủ động cắt budget MKT, không phải game tụt: UA cost $102.4K còn $43.0K (-58%), MKT cost $128.7K còn $95.5K (-26%).
  • Focus on quality users -> better retention (RR01 42.5% to 56.0%, pCPI $2.04 to $1.43) but small volume (NRU non-bot 26.7K to 15.3K).Tập trung mua user chất lượng -> retention tốt hơn (RR01 42.5% lên 56.0%, pCPI $2.04 còn $1.43) nhưng volume nhỏ (NRU non-bot 26.7K còn 15.3K).
  • New-user monetization not yet effective: NPU 3,575 to 1,485, %RevNPU 10.1% to 4.2%, ROAS 9.0%.Monetize user mới chưa hiệu quả: NPU 3,575 còn 1,485, %RevNPU 10.1% còn 4.2%, ROAS 9.0%.
  • Revenue still mostly from W1 whales: RevOPU ~96% of W3 revenue, W1 NRU cohort 96% of total revenue, whales F+G (13 users) ~25%.Doanh thu vẫn chủ yếu từ whale W1: RevOPU ~96% revenue W3, cohort NRU W1 đóng góp 96% tổng revenue, whale F+G (13 user) ~25%.
⚠Acquire newAcquire new
→
✓Re-monetize + RetainRe-monetize + Retain
New BMBM mớiWar AmbassadorMinimize UAMinimize UAnot re-pushing large-scale yetchưa re-push large-scale
02Game HealthGame Health
Daily MetricsDaily Metrics
  • Updates on 3/6 & 10/6 both pushed revenue up strongly (ARPPU, PU) by resetting old packs for VIPs; but the effect lasted only 1-2 days then fell back.Update 3/6 & 10/6 đều đẩy revenue tăng mạnh (ARPPU, PU) nhờ reset gói nạp cũ cho VIP; nhưng hiệu ứng chỉ trụ 1-2 ngày rồi về mặt bằng cũ.
  • It did not widen the spending base because the game lacks new packs for lower tiers; DAU keeps declining -> updates only move VIP monetization, not retention.Không mở rộng được tệp chi vì thiếu gói nạp mới cho lower tier; DAU vẫn giảm đều -> update chỉ tác động monetization VIP, chưa giải bài toán retention.
  • Add packs for lower tiers to widen the spending base, and shift from one-off spikes to a continuous event chain to retain players.Cần bổ sung gói nạp cho lower tier để mở rộng tệp chi, đồng thời chuyển từ kích doanh thu đơn lẻ sang chuỗi event duy trì liên tục để giữ chân người chơi.

Revenue + Active userRevenue + Active user

Revenue spikes only on update days 3/6 & 10/6, then falls back; DAU keeps sliding.Revenue chỉ bật lên ngày update 3/6 & 10/6 rồi rớt; DAU cứ trượt đều.
View dataXem số liệu
Revenue ($)Active user (DAU)
27/5152,143115,795
28/598,85381,119
29/565,42458,350
30/562,78949,764
31/535,44544,605
1/637,76239,521
2/626,19437,215
3/654,72432,661
4/646,73629,681
5/637,38128,617
6/636,28828,413
7/634,85627,296
8/621,74226,454
9/619,84725,742
10/653,72524,011
11/629,81523,242
12/625,67122,435
13/629,89521,517
14/628,34520,644
15/614,76320,603
16/619,67121,632

Install + NRUInstall + NRU

Acquisition shrinks steadily after the UA cut from W2.Lượng acquire nhỏ dần sau khi cắt UA từ W2.
View dataXem số liệu
InstallNRU
27/5166,086115,794
28/596,20740,125
29/533,77322,944
30/528,45116,690
31/524,80013,432
1/619,14810,314
2/618,1379,307
3/614,5847,101
4/68,5804,869
5/66,7604,233
6/65,3193,519
7/65,5022,524
8/64,9542,388
9/64,4342,007
10/64,3921,539
11/64,8822,218
12/64,8181,958
13/64,1881,825
14/64,0091,815
15/63,8642,467
16/63,9293,310

PU rate + ARPPUPU rate + ARPPU

PU rate bottoms at 1.68% (16/6); ARPPU moves inversely - revenue leans on whales.PU rate chạm đáy 1.68% (16/6); ARPPU ngược chiều - revenue dựa vào whale.
View dataXem số liệu
PU rate % (no bot)ARPPU ($)
27/52.7148.48
28/52.6545.98
29/54.6324.22
30/54.6527.15
31/53.4023.37
1/63.8624.76
2/63.6919.05
3/64.5536.85
4/64.2936.71
5/64.1631.41
6/64.4628.66
7/62.5550.15
8/62.5332.55
9/62.4231.81
10/64.6148.58
11/63.1840.40
12/62.7941.07
13/62.7949.74
14/62.6751.35
15/62.4029.82
16/61.6854.04

PU + Active userPU + Active user

DPU collapses while DAU is maintained: monetization fatigue, not churn.DPU lao dốc trong khi DAU giữ: monetization fatigue, không phải churn.
View dataXem số liệu
DPU (paying users)Active user (DAU)
27/53,138115,795
28/52,15081,119
29/52,70158,350
30/52,31349,764
31/51,51744,605
1/61,52539,521
2/61,37537,215
3/61,48532,661
4/61,27329,681
5/61,19028,617
6/61,26628,413
7/669527,296
8/666826,454
9/662425,742
10/61,10624,011
11/673823,242
12/662522,435
13/660121,517
14/655220,644
15/649520,603
16/636421,632
Performance by VIP tierPerformance by VIP tier
  • Performance is extremely dependent on high VIP tiers, while A/B fade in monetization fast after the early phase.Performance cực kỳ phụ thuộc nhóm VIP cao, trong khi A/B hụt monetization rất nhanh sau giai đoạn đầu.
  • VIP stay active, but PU & revenue drop sharply -> the issue is not VIPs leaving, but purchasing power / pay triggers / pack ladder / event spending motivation.VIP vẫn active, nhưng PU & revenue giảm mạnh -> vấn đề không phải VIP rời game, mà ở sức mua / trigger nạp / pack ladder / event spending motivation.
  • Adjust the BM, create reasons for A-C to spend again (short-cadence value packs, daily/weekly deals, resource-sink events) instead of UA to pull new users.Điều chỉnh BM, tạo lý do để nhóm A-C chi lại (gói giá trị nhịp ngắn, daily/weekly deal, sự kiện tiêu hao tài nguyên) thay vì tốn UA kéo người mới.
  • Free DAU drop needs parallel handling via retention/onboarding & the War Ambassador program.Free DAU rơi cần xử lý song song bằng retention/onboarding & chương trình War Ambassador.

Revenue by VIP tierRevenue theo tier VIP

C is the biggest revenue tier; whales E-G are high value on a tiny base.C là tier revenue lớn nhất; whale E-G giá trị cao trên base rất nhỏ.
View dataXem số liệu
Revenue ($K)
A · $0-100154.20
B · $100-400102.20
C · $400-2K199.40
D · $2K-4K93.10
E · $4K-10K178.40
F · $10K-20K126
G · >$20K119.50

Revenue trend: first 7D to last 7DTrend revenue: 7D đầu đến 7D cuối

Mass/mid tiers fall 63-82%; only whale G rises (+6.4%).Mass/mid giảm 63-82%; chỉ whale G tăng (+6.4%).
View dataXem số liệu
Trend revenue first 7D-last 7D (%)
A · $0-100-82.10
B · $100-400-63.50
C · $400-2K-67.70
D · $2K-4K-68.70
E · $4K-10K-63.50
F · $10K-20K-26.50
G · >$20K6.40
TierTierActiveActiveRevenueShareTỷ trọngARPU/ARPPUTrend 1st-last 7DTrend đầu-cuối 7DNoteNhận định
A · $0-10014,175$154.2K15.8%11-82.1%Largest payer base but spend drops fast. Starter/low spenders lose motivation after the first phase.Base payer lớn nhất nhưng spend rơi rất nhanh. Có dấu hiệu starter/low spender hết động lực nạp sau phase đầu.
B · $100-400508$102.2K10.5%201-63.5%Transition tier still weak. Not a tiny count, but revenue does not match its mid-payer bridge role.Tier chuyển tiếp còn yếu. Số user không quá nhỏ nhưng revenue chưa tương xứng với vai trò mid-payer bridge.
C · $400-2K240$199.4K20.5%831-67.7%Largest revenue tier. The core spender group, most important to retain and upsell.Tier tạo revenue lớn nhất. Đây là nhóm core spender quan trọng nhất để giữ và upsell.
D · $2K-4K34$93.1K9.6%2,737-68.7%Signs of a dead zone in the ladder. Few users, revenue below expectation vs C/E/F/G.Có dấu hiệu dead zone trong ladder. Ít user, revenue thấp hơn kỳ vọng so với C/E/F/G.
E · $4K-10K28$178.4K18.3%6,372-63.5%Very high value, small base. Needs dedicated VIP care / retention.Rất high value, base nhỏ. Cần VIP care/retention riêng.
F · $10K-20K8$126.0K12.9%15,756-26.5%Fairly resilient tier, declines less than low/mid tiers.Tier khá resilient, giảm ít hơn các tier thấp/trung.
G · >$20K5$119.5K12.3%23,907+6.4%Strongest whale tier by ARPU, maintaining spend better. But extreme risk - only 5 users.Whale tier mạnh nhất về ARPU, đang giữ spending tốt hơn các tier khác. Nhưng risk cực cao vì chỉ có 5 user.
13 usersF+G whales ~25% of revenuewhale F+G ~25% revenue
$158 to $3,063whale G daily ARPPU swingARPPU whale G dao động theo ngày
47% to ~50%whale revenue share risingtỷ trọng whale tăng dần
Performance by NRU DatePerformance by NRU Date
  • Revenue depends almost entirely on the W1 NRU cohort: W1 96%, W2 3%, W3 1%.Revenue phụ thuộc gần như hoàn toàn vào cohort NRU W1: W1 96%, W2 3%, W3 1%.
  • Active retention by age is improving across cohorts: D1 from ~22-35% (launch) to 39-57% (6/8-16), D7 from ~11.5% to ~16.5% -> users after the budget cut stay longer.Active retention by age cải thiện qua từng cohort: D1 từ ~22-35% (launch) lên 39-57% (6/8-16), D7 từ ~11.5% lên ~16.5% -> user sau cắt budget ở lại lâu hơn.
  • But PU retention stays low with no upward trend (5-25%) -> new users stay but don't convert to payers.Nhưng PU retention vẫn thấp, không có xu hướng tăng (5-25%) -> user mới ở lại nhưng không chuyển thành payer.
  • Total DAU declines mainly because cohort size shrinks after the UA cut, not because retention worsened.Tổng DAU giảm chủ yếu do cohort size nhỏ dần sau cắt UA, không phải retention xấu đi.
  • The bottleneck is new-cohort monetization (missing packs/triggers), not retention.Nút thắt là monetization cohort mới (thiếu gói/trigger), không phải giữ chân.
→Direction: add entry/first-purchase packs + BM for lower tiers; extend W1 LTV via VIP care + end-game content; no UA re-push yet.Direction: bổ sung gói entry/first-purchase + BM cho lower tier; kéo dài LTV cohort W1 bằng VIP care + end-game content; chưa re-push UA.
Active ↑ / PU →retention rises but paying flatretention tăng nhưng PU đứng yên
96%revenue from W1 NRU cohortrevenue từ cohort NRU W1

Active vs PU retention by phase (W1/W2/W3 avg)Active vs PU retention theo giai đoạn (TB W1/W2/W3)

Active retention rises by phase (W3 > W2 > W1) while PU stays low/flat - players stay but do not pay.Active retention tăng theo giai đoạn (W3 > W2 > W1) còn PU vẫn thấp/phẳng - user ở lại nhưng không chi.
View dataXem số liệu
Active W1Active W2Active W3PU W1PU W2PU W3
D0100100100100100100
D124.6033.2038.6089.4060.2035.50
D21625.7030.8057.4035.4015.10
D313.2022.7024.7032.2019.6011.30
D411.5021.2019.8027.4016.408.60
D510.7019.5017.4019.3017.508.40
D61017.8017.50228.8011.30
D79.4016.5016.3015.8010.207.90
D88.9015.501712.206.60None
D98.2014.5014.8013.504.30None
D10813.40None11.605.20None
D117.4012None9.804.30None
D126.9010.70None91.60None
D136.6010.30None7.802None
D146.1010None10.403.60None
D155.809.50None8.40NoneNone
D165.507.10None7.90NoneNone
D175.10NoneNone6.90NoneNone
D184.70NoneNone5.90NoneNone
D194.50NoneNone5.10NoneNone
D204.30NoneNone5.60NoneNone
D213.90NoneNone5.60NoneNone

Revenue share by NRU-week cohortTỷ trọng revenue theo cohort NRU

W1 96% / W2 3% / W3 1% - revenue rests on the launch cohort.W1 96% / W2 3% / W3 1% - revenue dồn vào cohort launch.
View dataXem số liệu
W1 96%W2 3%W3 1%
Revenue share9631

Revenue by cohort (age-aligned)Revenue theo cohort (theo tuổi)

Observe: heat concentrates on top W1 rows -> revenue rests on the launch cohort; later cohorts near-empty.Quan sát: nhiệt dồn ở các hàng W1 phía trên -> revenue dựa vào cohort launch; cohort sau gần như trống.
D0D1D2D3D4D5D6D7D8D9D10D11D12D13
27/5
28/5
29/5
30/5
31/5
1/6
2/6
3/6
4/6
5/6
6/6
7/6
8/6
9/6
10/6
11/6
12/6
13/6
14/6
15/6
16/6
View dataXem số liệu
NRUNRUD0D1D2D3D4D5D6D7D8D9D10D11D12D13
27/5152,67777,58150,02738,86920,73130,39215,61942,89027,35424,99927,36726,43616,22211,477
28/521,57010,1113,6644,9891,5741,6743,0055,8431,9951,3231,8829034,6893,356
29/55,4053,8512,7789619181,8031,4601,1365118551,1957021,358266
30/516,4415,0551,4933,1601,0097,4694,0611,6342,7844648112,2171,737442
31/51,9681,87590072159215560228922413054617810390
1/61,5012,9911,13031212729931879801,677128172981,983
2/69339452292561439955921665484492929
3/63,1431,7551,070929192457104715130127213716293198
4/61,7211,090428118130155119749190833111331
5/62,465985306135105271750155159111194146220
6/62,057958138852946125498345060192
7/66194338339629388220232569163
8/6798770530256784383104730
9/6631215312118181837146190
10/6234440802952253313
11/680693662891120138
12/6611280166167065
13/6281264146158189
14/6426724178
15/673368198
16/6754221

Active retention (cohort x age)Active retention (cohort x age)

Observe: newer cohorts (lower rows) glow brighter -> they stay longer.Quan sát: cohort mới (hàng dưới) sáng hơn -> ở lại lâu hơn.
D0D1D2D3D4D5D6D7D8D9D10D11D12D13
27/5
28/5
29/5
30/5
31/5
1/6
2/6
3/6
4/6
5/6
6/6
7/6
8/6
9/6
10/6
11/6
12/6
13/6
14/6
15/6
16/6
17/6
View dataXem số liệu
NRUNRUD0D1D2D3D4D5D6D7D8D9D10D11D12D13
27/5135.4022.4018.3015.6013.7012.5011.5010.9010.20109.609.108.70
28/5123.5015.3012.4010.409.207.907.206.706.606.506.305.905.50
29/5125.1016.6013.6011.9010.408.908.508.4087.807.306.906.20
30/5126.2018.1015.1012.8011.6011.2011.1010.109.509.108.307.807.20
31/5122.1014.7011.7010.3010.3010.7010.209.2087.506.406.406.30
1/6123.9014.6012.4011.401211.5010.4010.209.809.108.407.807.80
2/6116.2010.508.908.307.807.407.206.505.505.805.204.504.20
3/6123.3016.901614.9014.4013.9012.8011.7011.509.509.709.609.40
4/6128.6020.8019.6018.5017.1015.5014.1014.40141312.3012.1011.90
5/6131.2024.7022.302119.501816.5016.1015.1014.3013.6012.8011.40
6/6134.4026.6023.6020.1017.4015.3014.5013.5012.8010.809.609.708.40
7/6134.302720.2017.4014.9014.7013.301211.4010.509.509.20
8/6144.60353130.4029.5024.8023.7022.4018.5017.1017.50
9/6135.8028.7026.4025.8023.5022.7020.8018.3018.1018.60
10/6134.8028.7024.5019.8020.1018.2015.8015.3014.80
11/6138.9027.6023.4022.7021.4020.9018.6018.60
12/6130.9024.1020.9019.4016.501514.50
13/6131.2020.2018.5016.9016.6016
14/6125.2017.9015.801512.50
15/6152.1044.3022.7025.30
16/6157.305347.10
17/6142.8036.30

PU retention (cohort x age)PU retention (cohort x age)

Observe: stays dim across all cohorts -> paying does not improve.Quan sát: nhạt đều qua mọi cohort -> tỉ lệ chi không cải thiện.
D0D1D2D3D4D5D6D7D8D9D10D11D12D13
27/5
28/5
29/5
30/5
31/5
1/6
2/6
3/6
4/6
5/6
6/6
7/6
8/6
9/6
10/6
11/6
12/6
13/6
14/6
15/6
16/6
View dataXem số liệu
NRUNRUD0D1D2D3D4D5D6D7D8D9D10D11D12D13
27/5156.906542.5025.7026.7022.3022.2018.2018.8021.401110.409.80
28/51109.70100.6031.8045.4027.9034.3030.1022.8026.2015.6014.5011.4015.60
29/51107.9063.8030.2036.6031.7037.7019.2014.7011.7011.7010.2015.107.20
30/5180.2034.7036.2025.50171713.409.105.507.3010.608.802.40
31/51111.7077.9050.3021.5011.7022.109.807.406.1013.5014.107.409.80
1/6174.1035.4015.6012.9013.6011.607.504.8020.404.102.702.704.80
2/6185.5024.2018.5024.206.508.908.108.105.607.305.607.304.80
3/6164.9024.7014.307.6012.405.2010.803.603.6042.801.202.40
4/6180.5023.8011.409.706.509.704.906.502.203.2070.501.60
5/61100.7027.6019.4015.7021.607.5010.4012.7066.702.203
6/6145.7014.706.9027.608.608.603.403.404.3010.305.20
7/6144.4017.5042.9011.10541911.107.904.801.60
8/61145.9015.3014.108.202.4017.603.504.70
9/6184.4093.3026.7028.9011.108.9013.308.90
10/6157.9047.407.9015.8015.8018.407.90
11/6118.807.30242.104.204.20
12/6122.3014.905.307.405.30
13/615010.7017.908.90
14/6170.903.801.30
15/61126.70
16/6116.70
03MKT Performance (after budget cut)MKT Performance (sau cắt budget)
MKT OverviewMKT Overview
✓PositivePositive
  • pCPI falls week over week from $2.84 to $1.43 => UA efficiency improving, lower cost per install.pCPI giảm dần qua từng week từ $2.84 to $1.43 => UA efficiency đang được cải thiện, cost per install thấp hơn.
  • %MKT/Rev also improves each week (248% to 60% to 44%).%MKT/Rev cũng đc cải thiện qua từng week (248% to 60% to 44%).
⚠ChallengesChallenges
  • Organic install share falls each week: 30.4% to 39.6% to 23.4% => organic source weakening.% Tỷ trọng Organic Install giảm qua từng week: 30.4% to 39.6% to 23.4% => Nguồn org users đang yếu đi dần.
  • eCPI & CPN higher in W3 vs W2 because paid-branding spend rose in W3.eCPI & CPN ở W3 tăng cao hơn so với W2 vì chi phí cho paid branding tăng ở W3.
  • %NRU (non-bot & incl bot) both drop, bot NRU falls sharply (42% to 29% of NRU is bot) => not enough drop rate for bots to farm.% NRU (Non Bot) & Incl Bot đều giảm, đặc biệt NRU từ bot giảm mạnh (từ 42% xuống còn 29% nru là bot) => Game không có đủ drop rate để bot farm nữa.
  • Revenue mostly from OPU; W3 RevNPU only 4.18%, ROAS (UA/RevNNPU) only 9% => new users barely pay; revenue carried almost entirely by old paying users - high risk if OPU keeps churning.Rev chủ yếu đến từ OPU, ở W3 REVNPU chỉ còn 4.18% tổng rev. ROAS (UA Cost/RevNNPU) W3 cũng chỉ đạt 9% => user mới không chi trả nhiều; revenue đang được gánh gần như hoàn toàn bởi old paying user - rủi ro cao nếu OPU tiếp tục churn.
→=> Next Steps=> Next Steps
  • Pause UA acquire-new for now - new users bring negligible revenue, ROAS too low to justify budget; wait until entry/first-purchase packs and new-user in-game experience adjustments improve NNPU, then push NRU again.Tạm pause campaign UA acquire new user - new user hiện không mang lại revenue đáng kể, ROAS quá thấp để justify budget; đợi đến khi bổ sung gói entry/first-purchase và có những điều chỉnh trải nghiệm của nhóm new ingame to cải thiện NNPU thì mới đẩy lại NRU.
  • Goal 1 - Raise DAU & keep retention: recall churned users (>3D) with 4-code hooks & in-game events in VN/TH/ID. Segments: (1) opened app/clicked ads but didn't finish tutorial; (2) started but churned at 3D.Goal 1 - Tăng DAU & giữ retention: recall churn user (>3D) bằng hook 4 code & in-game event hấp dẫn ở VN/TH/ID. Segment: (1) user open app/click ads chưa complete tutorial; (2) user đã start game nhưng churn 3D.
  • Goal 2 - Re-monetize the unpaid (91%): add must-have/should-have item content for new players without directly pushing price (avoid pay-to-win) while still monetizing.Goal 2 - Monetize lại user chưa pay (91%): thêm content về must-have/should-have items cho Tân Thủ, không mention trực tiếp giá nạp để tránh pay-to-win nhưng vẫn monetize được.
  • Goal 3 - Retain current users & whales: Social & Community run War Ambassador, user content, recruit War Reporters from Bound Dia, seed competition; Branding book KOC into strong VIP/revenue servers (VN/TH/ID), PR War Ambassador on key-market pages, viral livestream.Goal 3 - Giữ chân Current User & Whale: Social & Community chạy War Ambassador, content từ user, tuyển War Reporter từ Bound Dia, seeding cạnh tranh; Branding booking KOC vào server VIP & rev tốt (VN/TH/ID), PR War Ambassador trên trang game key market, livestream viral.

MKT Cost, Revenue & %MKT/RevMKT Cost, Revenue & %MKT/Rev

Spend down, efficiency up: %MKT/Rev 258% to 47%.Chi giảm, hiệu quả tăng: %MKT/Rev 258% còn 47%.
View dataXem số liệu
MKT Cost ($)Revenue ($)%MKT/Rev
W11,234,510.03478,609.84257.94
W2128,697.70251,574.8151.16
W395,522.70201,885.9847.32

eCPI, pCPI, CPNeCPI, pCPI, CPN

pCPI down to $1.43; eCPI/CPN tick up in W3 (paid branding).pCPI còn $1.43; eCPI/CPN W3 nhích lên (paid branding).
View dataXem số liệu
eCPI ($)pCPI ($)CPN ($)
W13.192.845.40
W22.572.044.82
W33.181.436.24

Organic vs Paid install shareTỷ trọng Organic vs Paid install

Organic dips to 23% in W3 - organic source weakening.Organic tụt còn 23% ở W3 - nguồn org yếu đi.
View dataXem số liệu
Organic %Paid %
W130.4069.60
W239.6360.37
W323.4376.57

%RevNPU & ROAS%RevNPU & ROAS

New-user revenue & ROAS collapse: ROAS 9% in W3.Revenue user mới & ROAS rơi: ROAS W3 9%.
View dataXem số liệu
%RevNPUROAS (UA/RevNNPU) %
W151.0918.20
W210.1211.20
W34.188.95
MetricChỉ sốOB W1OB W2OB W3
Installs386,60250,13330,073
% Org Installs30.4%39.6%23.4%
NRU (non-bot)228,69926,72015,305
%NRU Bot42.6%51.4%29.8%
MKT Cost$1,234,510$128,698$95,523
UA Cost$1,098,499$102,406$42,959
Paid Branding$72,831$21,129$47,401
eCPI / pCPI$3.19 / $2.84$2.57 / $2.04$3.18 / $1.43
Revenue$478,610$251,575$201,886
% RevNPU51.1%10.1%4.2%
%MKT/Rev257.9%51.2%47.3%
ROAS (UA/RevNNPU)18.2%11.2%9.0%
Acquisition OverviewAcquisition Overview
  • Cumulative install reached 756K (D21), but weekly growth slows sharply: +49.7% (W1) to +7.4% (W2) to +4.1% (W3).Install tích lũy đạt 756K (D21), tuy nhiên tốc độ tăng trưởng giảm mạnh theo tuần: +49.7% (W1) to +7.4% (W2) to +4.1% (W3).
  • CPI improved overall from $4.86 (D1) to $4.39 (D21, -9.7%), with a spike to $6.82 at D14 - a low-efficiency mid-W2 push.CPI cải thiện tổng thể từ $4.86 (D1) xuống $4.39 (D21, -9.7%), có spike lên $6.82 ở D14 - đợt đẩy budget kém hiệu quả giữa W2.
  • Paid% fell 65% (D7) to 55% (D21), organic now ~45% - flywheel starting; but install W3 +4.1% only, marginal paid effect declining - not enough to justify a large re-push yet.Paid% giảm 65% (D7) còn 55% (D21), organic ~45% - flywheel bắt đầu chạy; nhưng install W3 chỉ +4.1%, hiệu quả paid marginal giảm - chưa justify re-push lớn.

Cumulative Install & NRU with CPIInstall & NRU cộng dồn cùng CPI

CPI spike at D14 ($6.82); growth flattening by D21.CPI spike ở D14 ($6.82); tăng trưởng phẳng dần đến D21.
View dataXem số liệu
Install (cumulative)NRU (cumulative)CPI ($)
D1451,82083,0194.86
D7676,529146,1804.57
D14726,662160,8686.82
D21756,735171,5134.39
Cost Allocation by PhaseCost Allocation by Phase
  • Paid Branding W3 +124% vs W2 ($21K to $47K) while UA dropped, shifting performance to content/community. Total OB W2+W3 only 15.4% of W1 - near a maintenance floor, not growth mode.Paid Branding W3 tăng +124% so với W2 ($21K to $47K) trong khi UA giảm, shift từ performance sang content/community. Tổng OB W2+W3 chỉ bằng 15.4% của W1 - gần như maintenance floor, không phải growth mode.
  • UA W3 only $43K (~3.9% of W1) yet install still +4% - better UA cost optimization, continued minimizing instead of re-push.UA W3 chỉ còn $43K (~3.9% W1) mà install vẫn +4% - optimize cost UA tốt hơn, tiếp tục minimize thay vì re-push.
  • Next week Paid + offline branding should push the War Ambassador program to keep retention and drive organic.Tuần kế Paid + offline branding cần push chương trình War Ambassador để giữ retention và đẩy Organic.

Cost by phase (UA / Paid / Offline)Cost theo phase (UA / Paid / Offline)

Pre-reg carried the heaviest branding; OB weeks now at maintenance level.Pre-reg gánh branding nặng nhất; các tuần OB hiện ở mức maintenance.
View dataXem số liệu
UA CostPaid BrandingOffline Branding
Pre-Heat038,44134,802
Pre-reg01,055,493472,867
Pre-DL246,43011,09819,750
OB W11,098,499.0672,830.9763,180
OB W2102,405.7121,128.995,163
OB W342,958.5447,401.165,163
04Community Sentiment W3 (13-16/06)Community Sentiment W3 (13-16/06)
Discord
5,607
PH Facebook
+4.42% ★
Overall sentimentSentiment tổng
Stabilizing negativelyỔn định tiêu cực
Community Growth - D21 vs Week 2Community Growth - D21 vs Week 2
MarketThị trườngMembers D21Members D21W3 growthTăng trưởng W321D totalTổng 21D
Discord5,607-1.2%+14.06%
VN Facebook5,186+0.78%+5.2%
TH Facebook2,147+2.09%+17.14%
ID Facebook823+2.24%+15.91%
PH Facebook1,512+4.42%+24.07%
SG Facebook154+2.67%+18.83%
MY Facebook224+1.82%+17.4%
Executive Summary - Week 3Executive Summary - Week 3
  • After 21 days, Lineage W SEA has entered negative stabilization: W1 launch hype, W2 grind wall + criticism, W3 core audience remains (guild/PvP) while casual players churned.Sau 21 ngày, Lineage W SEA bước vào giai đoạn ổn định theo hướng tiêu cực: W1 hype launch, W2 grind wall + chỉ trích, W3 còn lại core audience (guild/PvP) còn casual đã churn.
  • Three unresolved issues dominate: (1) bot/macro abuse 21 days ongoing; (2) drop rate gap SEA vs Global; (3) P2W economy perception.Ba vấn đề chưa giải quyết: (1) bot/macro abuse suốt 21 ngày; (2) chênh drop rate SEA vs Global; (3) cảm nhận P2W về kinh tế.
  • SG/MY Facebook completely inactive in W3.Facebook SG/MY gần như bất động trong W3.
Drop rate - SEA vs Global gapDrop rate - chênh SEA vs GlobalCommon mob drops near non-existent vs global; fuels Lordnine comparisons & churn. #1 issue.Drop quái thường gần như không có so với global; gây so sánh Lordnine & churn. Issue #1.
VN server war maturingServer war VN trưởng thànhAden 2 & 10 main PvP; guild scene organized in 3 weeks. Class imbalance & World Boss loot fairness emerging.Aden 2 & 10 là PvP chính; guild tổ chức bài bản sau 3 tuần. Class imbalance & loot World Boss nổi lên.
Server population crisisKhủng hoảng dân số serverAden 6/9, Oren 4 (~20-30 active) near-dead.Aden 6/9, Oren 4 (~20-30 active) gần chết.
Market Sentiment - Week 3Market Sentiment - Week 3
MarketThị trườngFacebookDiscordTop issuesVấn đề chínhChurn riskRủi ro churn
VNStabilizingActiveBot abuse, class imbalance, World Boss loot unfairMEDIUM
THDecliningLowPurple PC unresolved, Aden 6/9 dead, CS no response >1 weekHIGH
IDStableActiveDrop rate gap F2P vs spender; most launch issues patchedMEDIUM
PHMixedMixedLag (#1 quit reason), bot spam, top-up missing items, scam riskHIGH
SGSilentCore onlyZero SGMY FB posts W3; Oren 4 ~20-30 activeHIGH
MYSilentVia SG/MYZero organic MY FB activity entire 21 daysHIGH
Server & Guild Report - Week 3Server & Guild - Week 3
MarketThị trườngSituationTình hình
VNAden 2 main war server, Aden 10 2nd hotspot. Cross-server messaging requested. Guild/PvP ecosystem maturing rapidly.
THPandora 9 only viable hub. TH & Chinese guilds co-dominate World Boss. Aden 6 & 9 nearly empty.
IDNo major issues. Most launch issues patched. Pandora 3 & 4 main hubs.
PHBot occupation of farming areas continues. Players searching for PH-dominant servers.
SG/MYOren 4 de facto SGMY hub. Blood pledge clearing Necros. ~20-30 active.
Source: Community & Market Monitor - Week 3 (13-16/06).Nguồn: Community & Market Monitor - Week 3 (13-16/06).
05VIP Care W3 - Top PU & VIP feedback (D21)VIP Care W3 - Top PU & VIP feedback (D21)
  • Core gameplay (PvP, Bossing, Morph) is well received; issues cluster around progression, fairness & game integrity, hurting satisfaction and retention.Core gameplay (PvP, Bossing, Morph) được đón nhận tốt; vấn đề dồn ở progression, fairness & game integrity, ảnh hưởng satisfaction và retention.
  • Critical issues #1-#2 (low drop rate + no summon pity) are the root reason whales stop spending (the monetization fatigue in Game Health): they pay but aren't rewarded proportionally.Critical issue #1-#2 (drop rate thấp + summon không pity) chính là lý do gốc khiến whale ngừng chi (monetization fatigue ở Game Health): chi tiền nhưng không nhận lại tương xứng.
IssuesVấn đề
LevelMức độIssueVấn đềDetailChi tiếtRisk
CriticalProgression Block (Drop Rate)Progression Block (Drop Rate)Extremely low drop rates across all markets; players feel unrewarded despite heavy grindingDrop rate cực thấp ở mọi thị trường; cày nhiều nhưng không được thưởng xứng đángPlayer burnout, especially F2P & mid-spendersBurnout người chơi, nhất là F2P & mid-spender
CriticalSummoning System (VIP Risk)Summoning System (VIP Risk)High spenders cannot get top-tier items despite large investment; no pity/guaranteeWhale chi lớn vẫn không lấy được top-tier item; không có pity/guaranteeChurn from VIP / revenue lossChurn VIP / mất revenue
CriticalBot / Hack IssuesBot / Hack IssuesIncreasing bot presence affecting economy and fairnessBot tăng, ảnh hưởng economy và fairnessLoss of trust in game environmentMất niềm tin vào môi trường game
SecondaryPvP & Guild contentPvP & Guild contentLack of PvP content & guild features (e.g. Guild Storage)Thiếu PvP content & guild feature (vd Guild Storage)-
SecondaryBugs & UXBugs & UXCoupon errors, auto-hunt issues, no claim-allCoupon error, auto-hunt, thiếu claim-all-
SecondaryGame balanceGame balanceClass imbalance, slow progressionClass imbalance, progression chậm-
StrengthsĐiểm mạnh
Strong PvP / PK systemPvP / PK mạnh
Engaging boss fightsBoss fight cuốn
Nostalgic MMORPG experienceTrải nghiệm MMORPG hoài niệm
Good core system (Morph, Dolls)Core system tốt (Morph, Dolls)
MarketFocus
TH (VIP-heavy)Monetization fairness & bot concernsLo monetization fairness & bot
ID / VNContent & progression focusTập trung content & progression
OthersMixed UX + balance issuesHỗn hợp UX + balance
Key recommendationsĐề xuất chính
PriorityƯu tiênRecommendationĐề xuất
TopAdjust drop rate / progression balanceChỉnh drop rate / progression balance
TopIntroduce pity system for summoningThêm pity system cho summon
SecondaryExpand PvP & guild contentMở rộng PvP & guild content
SecondaryImprove UX (auto, rewards, bug fixes)Cải thiện UX (auto, rewards, fix bug)
06Working Process ChallengeWorking Process Challenge
ChallengeChallenge
  • Urgent posting requests can arrive for minor bugs, sometimes at off-hours (late night / early morning).Có những request lên bài gấp cho lỗi nhỏ, đôi khi vào khung giờ không thuận lợi (đêm khuya / sáng sớm).
  • This makes it hard to keep a structured posting workflow and ensure each post stays relevant to users.Điều này gây khó cho việc giữ quy trình lên bài bài bản và đảm bảo mỗi post relevant với người chơi.
ProposalĐề xuất
  • A shared framework with a clear SLA between teams:1 framework với SLA rõ ràng giữa các bên:
  • Define post categories and target time-to-post from when a request is received.Định nghĩa hạng mục bài & thời gian lên bài từ lúc nhận request.
  • Align in advance on off-hours/urgent posting for necessary post types.Thống nhất trước về việc lên bài ngoài giờ/gấp cho các loại bài cần thiết.
ChallengeChallenge
  • Update content & BM are often finalized close to release, leaving limited lead time for product to propose adjustments or set up tests.Nội dung update & BM thường được chốt sát ngày release, nên product có ít thời gian để đề xuất điều chỉnh hoặc set up test.
ProposalĐề xuất
  • QA/QC process has been re-defined together with the partner.Đã định nghĩa lại process QA/QC cùng với phía đối tác.
  • Moving toward proactively proposing content earlier, rather than only reacting to incoming content.Hướng tới chủ động đề xuất nội dung sớm hơn thay vì chỉ điều chỉnh theo nội dung nhận được.
ChallengeChallenge
  • Frequent store submissions with short lead time, occasionally including off-hours and weekends.Submit store khá thường xuyên với lead time ngắn, đôi khi rơi vào ngoài giờ và cuối tuần.
ProposalĐề xuất
  • Process has been shared with the partner; while it ramps up, store team & internal QA provide interim support for overnight/weekend testing and submission.Process đã được chia sẻ với phía đối tác; trong lúc áp dụng, team store & QA nội bộ hỗ trợ tạm thời cho việc test/submit ngoài giờ và cuối tuần.
07Conclusion & Next stepConclusion & Next step
Good pointsGood points
✓
Active users still maintainingActive user vẫn duy trì
✓
UA efficiency improving, lower cost per install; %MKT/Rev improving each weekUA efficiency đang được cải thiện, cost per install thấp hơn; %MKT/Rev cũng đc cải thiện qua từng week
✓
VIP users maintaining stable spendingVIP users are maintaining stable spending
Improving pointsImproving points
⚠
Game depends on the Week-1 user groupGame phụ thuộc vào nhóm user week 1
⚠
Pay rate down; monetizing new users is hardTỉ lệ pay giảm, monetize new user gặp khó khăn
⚠
Low volume, weak servers - 11 at-risk servers, mostly Oren emptyLow volume, weak server - 11 at-risk servers, mostly Oren empty
⚠
Lack of campaigns to push organic - most pending by NCLack of campaign to push organic - most campaigns pending by NC
Direction to Action & StatusDirection to Action & Status
DirectionDirectionAction stepAction stepStatus
Keep RR, ARPPU of VIP from W1 NRUKeep RR, ARPPU Nhóm VIP từ NRU W1Propose Dev to update content; suggest BM to keep whales & current usersPropose Dev to update content; suggest BM for Dev to keep whales & current usersDev cannot provide a long-term content plan, only monitor by data; will propose a version plan to DevDev không thể cung cấp content plan dài hạn, chỉ có thể monitor dựa trên data; sẽ propose version plan cho Dev
Enhance in-game competitionEnhance ingame competitionPreparing, combined with MKT War Ambassador programĐang chuẩn bị, kết hợp với chương trình War Ambassador của MKT
VIP care programVIP care programNC approved initial step, finalizingNC đã duyệt bước đầu, đang finalize
Raise PR of the W2, W3 user groupTăng PR của nhóm user W2, W3Roll out $2, $5 packs for the small groupTriển khai các gói nạp $2, $5 cho nhóm nhỏProposed to Dev; Dev also gave new packs for W5Đã propose cho Dev, Dev cũng đã đưa các gói mới cho W5
Minimize UA + grow organicMinimize UA + tăng organicWar Ambassador & community campaign to push competitionWar Ambassador campaign, community campaign to push game competitionPlan locked and rolled out internallyĐã chốt plan và triển khai nội bộ
Maintain quality UA channels & branding activitiesMaintain quality UA channels and branding activitiesStill ongoingVẫn đang làm
Propose Dev to shorten new-user experience in the next major updatePropose với Dev điều chỉnh game rút ngắn trải nghiệm của new user trong major update sắp tớiPlanningPlanning
Overall direction: Whale / Clan leader -> KOC-driven + STILL minimize budget.Định hướng tổng: Whale / Clan leader -> KOC driven + STILL minimize budget.
08AppendixAppendix
A1. Detail Active by VIP tier (DAU & PU by day)A1. Detail Active by VIP tier (DAU & PU theo ngày)
  • Since 27/5, after 3 weeks VIP tiers stay active and fairly steady, but PU of all tiers is falling, up to 96% for tier A.Từ 27/5, sau 3 tuần các nhóm Tier VIP vẫn active tốt, khá đều, nhưng PU của tất cả đang giảm dần, lên đến 96% nhóm A.
  • Payers are NOT churning - they log in daily but stopped spending; DAU of paying tiers (A-G) is almost flat across 22 days while PU drops steeply.Payer KHÔNG churn - vẫn vào game mỗi ngày nhưng ngừng chi; DAU của tier trả phí (A-G) gần như đứng yên suốt 22 ngày trong khi PU rơi dốc.
  • This is monetization fatigue, not retention: the BM no longer drives spending; build a new BM to re-monetize while they still play.Đây là monetization fatigue, không phải retention: BM hiện tại hết động lực thúc đẩy chi tiêu; cần build BM mới để re-monetize khi họ vẫn còn chơi.
DAU & PU by VIP tier - dailyDAU & PU theo tier VIP - theo ngày
DateNgàyA DAUA PUB DAUB PUC DAUC PUD DAUD PUE DAUE PUF DAUF PUG DAUG PU
27/57,4802,649370277188158272322206655
28/57,8121,689387252197149292425227455
29/57,9652,231396262205159302123197454
30/58,2581,901408211213142282326208854
31/58,3451,187406180211109281426178852
1/68,3571,188417177212120281226188555
2/68,2711,08440616320992291524138553
3/68,5991,131415185216115271725218654
4/68,779980407146216105301627148754
5/68,889916411129211102291526138754
6/68,8071,0004051382119329172598354
7/68,79145840111320985301323168852
8/68,7574533991082118029624108555
9/68,7244214001082056629132368653
10/68,523689389222205143272024188855
11/68,23347739013020897271224108754
12/68,34940738711020773281323118555
13/68,2103853849820784291423128454
14/68,039363383822017629132398554
15/67,857330388822005629122388354
16/67,622209372731935528102398553
17/67,304973626419371281122118455
A2. Revenue & ARPPU by VIP tier (by day)A2. Revenue & ARPPU theo VIP tier (theo ngày)
  • Revenue is taking a double hit at the mass layer: fewer payers and each payer spends less (ARPPU C/D/E down).Doanh thu bị double hit ở tầng mass: vừa ít payer hơn, vừa mỗi payer chi ít hơn (ARPPU C/D/E giảm).
  • Revenue is thinning and riskier: from spread across mass + whale (47% whale) to ~50% on F+G (13 users); whale G ARPPU swings $158 to $3,063 by day.Revenue ngày càng mỏng và rủi ro: từ trải đều mass + whale (47% whale) sang phụ thuộc ~50% vào F+G (13 user); ARPPU whale G dao động $158 to $3,063 theo ngày.
  • Split: Whale (E-G) held by VIP care + end-game; Mass (A-D) needs re-monetization (short-cadence packs, sink events, daily deals).Chia 2 nhóm: Whale (E-G) giữ bằng VIP care + end-game; Mass (A-D) cần re-monetization (gói nhịp ngắn, sự kiện tiêu hao, daily deal).
Revenue & ARPPU by VIP tier - dailyRevenue & ARPPU theo tier VIP - theo ngày
DateNgàyA RevA ARPPUB RevB ARPPUC RevC ARPPUD RevD ARPPUE RevE ARPPUF RevF ARPPUG RevG ARPPUTotal RevTotal ARPPU
27/5$34,790.113.1$15,344.955.4$30,313.8191.9$24,905.01,082.8$30,201.11,510.0$6,528.91,088.2$10,593.02,118.6$152,676.748.6
28/5$20,457.912.1$11,007.043.7$22,690.0152.3$9,804.5408.5$21,148.7961.3$2,595.0648.8$11,448.42,289.7$99,151.546.2
29/5$14,948.46.7$6,477.924.7$16,740.6105.3$5,890.6280.5$7,897.5415.7$4,176.51,044.1$9,411.32,352.8$65,542.824.3
30/5$11,549.36.1$5,895.427.9$13,650.496.1$5,729.3249.1$15,919.8796.0$9,446.81,180.9$633.9158.5$62,825.027.2
31/5$6,941.95.8$4,729.026.3$8,015.573.5$2,992.7213.8$3,942.3231.9$8,498.41,062.3$400.2200.1$35,519.923.4
1/6$6,223.25.2$3,913.322.1$11,324.194.4$2,949.0245.8$7,146.2397.0$4,900.6980.1$1,339.8267.9$37,796.124.8
2/6$5,131.34.7$4,399.927.0$5,264.757.2$2,524.8168.3$4,103.1315.6$4,051.4810.3$718.9239.6$26,194.119.1
3/6$6,943.06.1$5,102.327.6$7,086.061.6$4,025.3236.8$9,963.3474.4$9,271.91,545.3$12,253.63,063.4$54,645.537.0
4/6$5,962.26.1$4,560.631.2$7,497.171.4$2,794.8174.7$12,656.8904.0$7,201.51,028.8$6,062.91,515.7$46,735.936.7
5/6$5,416.65.9$3,242.925.1$8,827.986.5$2,414.1160.9$6,335.3487.3$7,295.51,042.2$3,823.1955.8$37,355.431.5
6/6$4,757.34.8$3,148.022.8$8,671.793.2$3,047.3179.2$7,513.0834.8$1,919.7639.9$7,221.51,805.4$36,278.628.7
7/6$3,298.47.2$3,620.032.0$5,019.959.1$2,443.0187.9$6,692.9418.3$9,736.61,217.1$4,045.32,022.7$34,856.050.1
8/6$3,196.77.1$2,754.225.5$5,658.470.7$958.3159.7$5,223.2522.3$2,121.4424.3$1,823.3364.7$21,735.532.6
9/6$2,809.96.7$2,519.023.3$3,289.349.8$2,721.5209.3$911.1151.9$6,160.61,026.8$1,431.2477.1$19,842.631.9
10/6$3,885.35.6$6,630.129.9$10,526.273.6$2,720.3136.0$5,799.2322.2$12,596.91,574.6$11,567.42,313.5$53,725.548.6
11/6$3,893.78.2$4,180.232.2$5,636.558.1$2,371.4197.6$5,615.4561.5$7,242.81,034.7$873.4218.4$29,813.540.5
12/6$2,711.76.7$2,948.026.8$4,753.265.1$4,222.7324.8$2,761.9251.1$3,842.0768.4$4,430.9886.2$25,670.441.1
13/6$2,578.66.7$2,116.421.6$5,582.966.5$1,464.8104.6$10,575.7881.3$2,688.1672.0$4,888.41,222.1$29,894.949.7
14/6$2,182.96.0$2,244.127.4$4,741.962.4$2,890.3222.3$4,032.4448.1$5,947.21,189.4$6,306.51,576.6$28,345.451.4
15/6$2,089.56.3$2,615.931.9$4,505.780.5$1,861.8155.2$1,942.6242.8$656.1218.7$1,091.4272.9$14,762.929.8
16/6$1,794.88.6$2,136.129.3$2,862.552.0$1,931.0193.1$2,605.4289.5$1,132.8226.6$7,208.42,402.8$19,671.154.0
17/6$2,635.727.2$2,661.841.6$6,771.595.4$2,387.7217.1$5,417.1492.5$8,038.42,009.6$11,959.62,391.9$40,379.5129.4
Grand Total$154,198.310.9$102,246.9201.3$199,429.8831.0$93,050.12,736.8$178,403.96,371.6$126,049.415,756.2$119,532.723,906.5$973,418.864.7
A3. VIP survey screenshotsA3. Screenshot trao đổi VIP
Abcxyz - Eva 07
Abcxyz - Eva 07
Bebelac pandora 7
Bebelac pandora 7
Blackla3el
Blackla3el
BuBem - Pandora09.1
BuBem - Pandora09.1
BuBem - Pandora09.2
BuBem - Pandora09.2
Calcium
Calcium
DVerse
DVerse
Godry
Godry
HGx
HGx
IronSalmon pandora 11
IronSalmon pandora 11
JokerZa
JokerZa
Karurx
Karurx
Krauzel - Pandora06
Krauzel - Pandora06
LahYok
LahYok
Mojoo pandora 3
Mojoo pandora 3
NuTsuSama
NuTsuSama
ShouldBme Pandora 7
ShouldBme Pandora 7
Sobleeeh pandora 1
Sobleeeh pandora 1
Sri
Sri
ThimboStark pandora 7
ThimboStark pandora 7
Time
Time
WxBoommer - Eva 09
WxBoommer - Eva 09
XI0NK
XI0NK
arabee pandora 5
arabee pandora 5
weakling
weakling
ยูนาบี
ยูนาบี
Lineage W SEA · 21-Day Launch Report · Confidential - InternalTài liệu nội bộ - Bảo mật · 2026